MKT 505 – ADVANCED AND APPLIED BUSINESS RESEARCH PROGRAM: SEMESTER: COURSE TYPE: CREDITS: PREREQUISITE: DAYS OFFERED: TIMINGS: INSTRUCTOR: CONTACT EMAIL: OFFICE: TELEPHONE: CONSULTATION HOURS: MBA Evening Fall 2011 Core 3 MKT 501 – Marketing Management Mondays and Thursdays (inclusive) 6:00 pm – 7:40 pm Dr. Huma Amir hamir@iba.edu.pk Room # 302‚ Administration Block‚ Main Campus 0092 21 111 422 422 Ext. 305; IP #2631 On appointment COURSE DESCRIPTION “Perplexity is the beginning of knowledge”
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Theoretical frame work: The Brand Luxury Index (BLI) designed by Franck Vigneron and Lester W. Johnson in 2004 is a scale to measure the different aspects of what makes a brand luxurious. The model measures how luxurious a brand is‚ through personal and non-personal oriented. First non-personal oriented perceptions: perceived Conspicuousness: is defined as the image associated with consuming a luxury item. perceived Uniqueness: the scarcity of items highly reflects on the preference towards a brand
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The Effect of Brand Equity on Consumer Buying Behaviour In the Laptop Market of China By Zhenyu Liu 2007 A Dissertation presented in part consideration for the degree of MA Management University of Nottingham PDF created with pdfFactory trial version www.pdffactory.com ABSTRACT As the laptop market is teemed with increasingly competition and more sophisticated customers‚ effective branding strategies are a key tool for firms to acquire and maintain customers. However‚ consumer
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ASSIGNMENT FRONT COVER | | | | |Module name: Class # 790 – Organizational Behavior | |Assignment title: Midterm Exam
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Addressing the Challenge of Big Data & MDM in the Large Enterprise Presented by: Manish Sood‚ Founder & CEO‚ Reltio‚ Inc. manish@reltio.com October‚ 2012 Image: "Data Deluge‚" Brett Ryder‚ The Economist‚ Feb. 2010 Agenda 1. What is Big Data? 2. What is NoSQL vs. Relational DBs? 3. What is Hadoop (HDFS and MapReduce)? 4. MDM and Big Data – a Case Study Confidential and Proprietary – please do not distribute without prior permission 2 Trend – Growing data sets DATA VOLUME
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Guess Paper – 2011 Class – XII Subject –Physics Time-3 hr. Date- 10/02/11 Marks-70 General Instructions: i) All questions are compulsory. ii) There are 30 questions in total. Questions 1 to 8 carry one mark each‚ questions 9 to 18 carry two marks each‚ questions 19 to 27 carry three marks each and questions 28 to 30 carry five marks each. iii) There is no overall choice. However ‚an internal choice has been provided in one question of two marks‚ one question of three
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Project On HUL Rural Marketing UNDER THE SUPERVISION OF: SUBMITTED BY: Dr. banasree Dey Group 1‚ PGDM(M) 2011-2013 “Our history is a story of growth powered by ideas and values. Products‚ brands and profits followed in their wake. And while we will change to meet the challenges of our times‚ our values will not.” Harish
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E. (2005). Three approaches to qualitative content analysis. Qualitative Health Research‚ 15(9)‚ 1277-1288. Leedy‚ P. D. and Ormrod‚ J. E. (2005). Practical research: Planning and design (8th ed.). Upper Saddle River‚ NJ: Pearson Prentice Hall. Malhotra‚ N. K. and Peterson‚ M. (2006). Basic marketing research: A decision making approach (2nd ed.). Upper Saddle River‚ NJ: Prentice Hall. Mayring‚ P. (2000). Qualitative content analysis. Forum: Qualitative Social Research‚ 1(2) Patton‚ M.Q. (2002)
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SYNOPSIS The status of women in Toni Morrison’s the bluest eye By Priyanka Bahl Delhi Under the Guidance of : Mrs. Aneela Malhotra Place of Work BHARATI VIDYAPEETH DEEMED UNIVERSITY‚ PUNE‚ INDIA. 2013 Introduction: Toni Morrison was born Chloe Anthony Wofford. Her first novel‚ The Bluest Eye (1970)‚ Critical Recognition and praise for Toni Morrison grew with each novel. The Bluest Eye published in 1970‚ tells the tragic story of Pecola Breedlove
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Concrete Institute‚ 21 (1): p. 57–62. 13. Yadav S.R. and S.R. Pathak‚ (2009)‚ “Use of recycled concrete aggregate in making concrete - An overview” 34th Conference on OUR WORLD IN CONCRETE & STRUCTURES‚ pp 16 – 18‚ Singapore. 14. Zhang‚ M.H.‚ and V.M. Malhotra‚ (1996) “High-performance concrete incorporating rice husk ash as a supplementary cementing material”. ACI Mater. J.‚ 93 (6): p. 629– 639.
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