PGDBA BATCH - 5 ASSIGNMENT - MARKETING MANAGEMENT CREATIVE ADVERTISING (PROCESS & EXAMPLE) Submitted by: Kaushik Banerjee Hitesh Akarte Dileep Nair Rajesh Verma Taher Paperwala Gokul Vishnu Submitted to: Dr Rajesh Panda Submitted on: 10th January 2013 EXECUTIVE SUMMARY In today’s world of rapidly increasing competition‚ firms are selling goods and services through a variety of direct and indirect channels. In mass advertising‚ marketers are exploring new forms of communication
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A COMPREHENSIVE PROJECT REPORT ON A Study on customer preference towards telecom network providers SUBMITTED TO L.J. Institute of Management Studies IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Prof. Raji Bhavsar Submitted on: Submitted by: Submitted by: Jatin Sharma (127290592154) Abhishek Dwivedy (127290592041) MBA SEMESTER IV Batch No.: 2012-2014
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Sainsbury’s is pulling down its mobile virtual network operator (MVNO). After a little over two years of operation‚ the supermarket chain is pulling the plug. Reports state that talks between Salisbury’s and Vodafone‚ the carrier that provided the infrastructure of the MVNO‚ broke down. As a result of the unsuccessful negotiations‚ the Sainsbury’s started to quietly pull out its monthly plans from its website. Marketing materials were pulled from the stores yesterday and the UK supermarket chain
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applauded. In mid 2000‚ HTC started making customized smart phones running on windows operating system for Deutshe Telekom and Vodafone. This proved strategically shrewd‚ creating potential growth without having to rely on handset manufacturers. Facts and Figures HTC started making customized smart phones running on windows operating system for Deutshe Telekom and Vodafone. This proved strategically shrewd‚ creating potential growth without having to rely on handset manufacturers. Under this ‘operator
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have been selected from the FTSE All share price index. These companies are Tesco‚ Burberry and Vodafone. These firms belong to different sectors of the economy. Tesco is the largest retailer in the UK‚ Burberry is a fashion firm and Vodafone is the telecommunication services company. The dividends and accounts have been retrieved from annual reports of the companies (Tesco‚ 2011; Burberry‚ 2011; Vodafone‚ 2011). The share prices were sourced from Yahoo Finance (2012). The copies of the company accounts
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Chapter 3—Mobile services Mobile coverage to regional Australia has increased incrementally since the Regional Telecommunications Inquiry (RTI) was conducted. An estimated 98 per cent of the Australian population had access to a terrestrial mobile network at the end of June 2005. This includes a large proportion of people living or working in rural and remote areas. The structure of the industry supplying mobile services has remained relatively stable since the RTI reported in 2002‚ in contrast
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1. German economy overview Germany is the largest national economy in Europe‚ the fourth-largest by nominal GDP in the world‚ and fifth by GDP (PPP) in 2008. Since the age of industrialisation‚ the country has been a driver‚ innovator‚ and beneficiary of an ever more globalised economy. Germany is the world’s second largest exporter with $1.474 trillion‚ €1.06 trillion exported in 2011 (Eurozone countries are included). Exports account for more than one-third of national output. Germany
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handling complaints 4 Reasons for failure of companies to improve their customer handling procedures 5 Complaint handling process in the Banking sector 6 Example-ICICI Bank’s complaint handling policy 6 RBI’s Banking Ombudsman scheme 7 Example-Vodafone complaint handling policy 8 Introduction A complaint is an expression of displeasure‚ such as low quality service at a store‚ or from a local government‚ etc. It is a term often used to refer to objections raised about poor treatment‚ mistakes
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IT Strategy White Paper Telecom Sector: Vodafone 2013 IT Strategy White Paper Telecom Sector: Vodafone 2013 Submitted by: Geetha Ranganathan 2011B41 Rosanne Mathias 2011B10 Augustus Simon 2011B31 Pranshu Sahni 2011B20 Sidharth Geddam 2011B04 Royston Vaz 2011C48 Aastha Dhawan 2011D36 Submitted by: Geetha Ranganathan 2011B41 Rosanne Mathias 2011B10 Augustus Simon 2011B31 Pranshu Sahni 2011B20 Sidharth
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COURSE: BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY DESCRIPTION CODE: MAS 262 PROJECT: IDENTIFICATION OF PHILANTHROPIC COMPANIES AND THE EFFECT PHILANTHROPIC ACTS HAVE ON THE COMPANIES Corporate social responsibility (CSR) is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment‚ consumers‚ employees‚ communities‚ stakeholders and all other members of the public sphere who may also be considered
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