Understanding the value of Creativity in Advertising Creativity is thinking new things. Innovation is doing new things." (Theodore Levitt) In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process‚ advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. The advertising industry has experienced dynamic changes over the last several decades. The changes
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AN EMPIRICAL ANALYSIS OF CONSUMER SWITCHING BEHAVIOR TOWARDS MOBILE NUMBER PORTABILITY K. Kumaresh1 and S.Praveena2 Research Scholar‚ Department of ARM‚ TamilNadu Agricultural University‚ Coimbatore Email: 1kumaresh.tnau@gmail.com‚ 2sspriyamba@gmail.com ABSTRACT India is the third largest mobile network in the world after China and USA. Indian mobile market is one of the fastest growing market. India has seen rapid increase in the number of players which caused the tariff rates to hit an all
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meaning of terms. P5:Explain the effect of terms. Task Using the Vodafone contract prepare a briefing sheet describing how statutes affect contractual terms. You should include the following: A description of express terms A description of implied terms Identify and describe the statutes and regulations affecting contractual terms (Remember to illustrate your answer with examples of cases) and make reference to your Vodafone contact for examples Terms of standard form contracts As businesses
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CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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JUST NOTICIBLE DIFFERENCE The tool of ’Just noticeable difference (JND) can be used to advantage. Brand identity changes can happen for many reasons. In most recent cases‚ particularly Axis Bank and Vodafone‚ the identity change was all about a need for a new name to replace the old. In the first case‚ it was a statutory imperative and in the second‚ it was due to a change of ownership pattern. The key need is‚ however‚ to convey that the change is but a name change alone. Nothing else has changed
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Is brand loyalty of consumers affected by a financial crisis? The current financial crisis has spread around the world and no consumer has stayed untouched. In economic downturns‚ consumers are trying to better manage their expenses due to uncertainty for the future. In such cases‚ their brand loyalty might be shaken. Especially for UK consumers‚ whose purchasing power is lower than the other nations‚ the situation in the beginning of 2010 seems to be much more difficult. Hence‚ the purpose of
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Nowadays the world changes in so many parts such as environment‚ economic‚ cultural‚ technology and so on… And all of those things will be effect in a business. Especially‚ technology has change really quick over last 20 years. It is made the word seem smaller and make people closer .Communicate today has changed from personal to more dialogue as sharing information‚ sharing videos‚ photos and other multimedia content. It is accomplished through the development of technology in both hardware such
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Part One: Executive Summary Nature of the opportunity 1) India has a young consumer market. a. This will be a potential target market because young adults in the India community want to be up to date with technology. b. Young people of India today are more likely to spend money on technological items. c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their income. d. With India’s increasing GDP and average income‚ younger
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mix. The marketing mix is a combination of the four Ps- product‚ price‚ promotion and place. [Solomon et al (2011)‚p.21 & 22] In my own experience as a consumer‚ every company must need to use the marketing mix. For example‚ if we think about Vodafone
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THE INTERNET PROJECT Module Code 5N1611 TABLE OF CONTENTS INTRODUCTION 3 ANTI-VIRUS PROTECTION 3 CONCLUSION 5 AUTHENTICATION 5 ENCRYPTIONS 5 FIREWALLS 6 CONCLUSION 12 BIBLIOGRAPHY 12 INTRODUCTION Anti-virus protection Antivirus software is essential protection for any business or home users that is connected to internet. This software needs to be applied not only to single personal computers but to a network as a whole. This should ensure that viruses carried
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