2. Individual Level M-PESA’s initial individual level business model focused on the person-to-person transfers‚ but it has grown to include person-to-business and business to business transactions. The former transaction‚ person to person‚ is for facilitating individual’s access to financial services like mobile money transfer and the latter is for mobile payment involving business. Person to Business (P2B) and Business to Business (B2B) M-PESA has evolved into a payment platform that lets businesses
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CHAPTER-1 1.1 Purpose of the Study To find out the marketing strategies of Airtel. To evaluate the channels and how they are working. To know whether customer receive the service on time‚ and is it fullfilling their needs to the desired levels. This would help to plan for the better channel and improve CRM activities which assure the customer to be satisfied. 1.2 Objective of the study To study the importance and development of tele–communication industry in today’s scenario. To understand the
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Meteor and the Irish telecommunications industry case analysis Omar Al-Kaisy When the telecommunications industry first started in Ireland in 1986 there was only one provider. Now we can see just how much the market has flourished with four providers and six mobile network virtual operators. The Meteor case study shows us how much the telecommunications industry developed in Ireland and how much of an impact Meteor had on it. Taking the studies of Porter‚ Hambrick and Fredrickson I will analyse
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QUESTION 1(10 marks) “The Modern world of Business revolves around Information Systems” Discuss the above statement in depth with reference to real world examples. What is an information system? A combination of hardware‚ software‚ infrastructure and trained personnel organized to facilitate planning‚ control‚ coordination‚ and decision making in an organization.The term information system is frequently used to refer to the interaction between people‚ processes‚ data and technology. In this
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highest share of rural sub Comapscribers as percentage of total subscribers among GSM players. Not surprisingly‚ It’s avg revenue per user is lower than the competition.. During Oct-Nov 2010‚ Idea’s ARPU was Rs. 126.9 compared to Airtel(150.37) and Vodafone(127.7). But with profits growing at a compounded annual growth rate of more than 70 pc‚ it would be hardly
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A Comprehensive Project On Effects of Mobile on Consumer Buying Behavior and Marketing Strategies In partial fulfillment of the requirement of two years full time Masters of Business Administration (MBA) Programme (2011-2013) Of Kalol Institute of Management‚ Kalol UNDER GUIDANCE OF: PREPARED BY: Ms.______________________ Darshak Modi (KIM-150) Professor
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Hills‚ CA: Sage. Hollingsworth‚ J. and Boyer‚ R. (eds) (1997) Contemporary Capitalism: The Embeddedness of Institutions. Cambridge: Cambridge University Press. Hopner‚ M. and Jackson‚ G. (2001) ‘Political Economy of Takeovers in Germany: The Case of Mannesmann and its Implications for Institutional Change’‚ Working Paper of the Max Planck Institute for the Study of Societies‚ Cologne. Hunt‚ J. and Downing‚ S. (1990) ‘Mergers‚ Acquisitions and Human Resource Management’‚ International Journal of Human
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TO FIND OUT EFFECTIVENESS AIRTEL ADVERTISEMENTS & THEIR IMPACT ON THE VIEWERS Table of Contents Introduction 3 Airtel products 9 Objective of Study 14 Research Methodology 15 Findings 27 Recommendations 28 Limitations of Study 29 Bibliography 31 Questionnaire 32 INTRODUCTION (COMPANY OVERVIEW) Incorporated on July 7‚ 1995‚ bharti AIRTEL is a division of Bharti enterprises. The businesses of Bharti Airtel are structured into two main strategic groups • Mobility • Infotel
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IPL Bonanza We are surrounded by brands throughout the day. Right from getting up in the morning and using our first thing toothpaste to dressing up for the day to driving a car and so on. In such a scenario an event like IPL which wins the hearts of so many people and is viewed by all age groups is mouth-watering for brands to catch attention of perspective customers. This could be the make or break scenario for brands. If you advertise effectively it could help you build your brand name and if
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Synopsis Throughout the article we know that Pegasus Airlines is one of the best airlines in Turkey. The secret behind the success of the airlines was continuity of developing to meet passenger expectations and priorities. For example‚ Pegasus has put in place a yield management strategy for ticket pricing‚ using the strategy of Southwest Airlines of North America as an example. Pegasus has also developed a credit/loyalty card which offers customers a range of benefits including insurance rate
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