AND ADVERTISING Psychology- Psychology is the scientific study of behavior and mental processes Advertising- Advertising is a commercial solicitation that is in a form of a communication or a poster designed to sell a commodity. The three basic mantras of advertising are: Inform Persuade Influence There are two routes to advertising: CENTRAL ROUTE- This advertising requires direct facts and logics and appeals to the needs‚ involvement and motivation of the consumer. PERIPHERIAL ROUTE: This
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Fortune India’s mother of invention by New York Times Ernst & Young Entrepreneur of the Year Award in Healthcare & Life Sciences Category (2002) The Economic Times Business Woman of the Year Award (2004) Leadership: The KMS way The Success MANTRA Listen to the little drummer in you who keeps saying break free‚ become large‚ build something memorable. • Strategy Leadership is about approaching opportunity through strategy. • Motivation – Motivating Oneself – Motivating others Mission
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the railroads. Later on‚ Carnegie started his own steel mill. He implemented new technology and kept track of his costs‚ which led to his success. His low prices kept competition away‚ and through networking‚ he was able to land bigger deals. His mantra was‚ “Watch the costs‚ and the profits will take care of themselves.” In addition‚ Carnegie implemented vertical integration. Meaning‚ that he controlled all phases of production‚ from mining to selling‚ extracting maximum profit. Andrew Carnegie
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Description Kubera is the Lord of Wealth. Kubera is also principally revered as the God who bestows fortunes and prosperity. He is deputed as the king of Yakshas (semi-divine species like Rakshasas‚ Guhyakas‚ Kinnaras‚ Kinnoris and Gandharvas) who assist Him in safeguarding the treasures lying in the lap of the earth and in the roots of the trees. He is always remembered with the goddess of fortune‚ Lakshmi. As the God of wealth and material‚ his responsibilities are to distribute them while creating
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Women in the Vedas and the Puranas: Empowered or Not? Dr. S.R.Ivaturi Reader in Sanskrit SRR & CVR Govt. College Vijayawada There has been a divided opinion regarding the position of women in the Vedic and Puranic ages. According to many scholars the Vedas accord a position of importance to women. There was considerable freedom enjoyed by them in matters of marriage‚ education etc. William Durant sums up the position of the Vedic woman thus: "Women enjoyed far greater freedom in the
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--Datamonitor. (August 2009). New Consumer Insights Series. Global Consumer Trends: Convenience. Consumers are so overwhelmed by their obligations that they prefer quick products that allow them to feel more in control of their time. Some consumers will multi-task to compress more activities but still fail to maintain a healthy lifestyle by cooking from scratch less often and failing to exercise regularly. “Product solutions are needed to restore balance in consumers’ life.” -Many consumers
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because you forgot to bring home the textbook. Also‚ being late can be a stressor. However‚ if one was to be more organized and have everything ready to go before you left‚ you wouldn’t be stressed. Last‚ to much to do‚ too little time seems to be a mantra for some teens. A tool that can help you manage your time wisely is a planner. planners can help you make sure that you don’t accidently double book yourself‚ and help ensure that you don’t book events back to back. Being organized is one sure-fire
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* Mental Map: visual depiction of the various associations linked to the brand in the minds of the consumers * Core Brand Associations: subset of associaitons i.e. both benefits and attributes which best characterize the brand. * Brand Mantra: that is the brand essence or the core brand promise also known as the Brand DNA. 2.Planning and Implementation of Brand Marketing Programs Key Concepts: * Choosing Brand Elements:Different brand elements here are logos‚ images‚ packaging‚
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BUDDHISM Nancy Ellison Katrina Gilliard Kastina Cole Rel/133 February 3‚ 2014 Rev Lewis E. Hoye INTRODUCTION Buddhism is one of the world’s oldest and most significant religions. It has spread through almost all of Asia‚ it had its beginnings in India and arose from one person. Siddhartha Gautama‚ became to be known as the Buddha‚ or the awakened One. A growing number of schools of philosophy taught new ways of thinking. THERAVADA BUDDHISM THE WAY OF THE ELDERS Describe the significant
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bearable. It is for this reason that quotes by actors‚ politicians‚ sports figures or other respected figures are often circulated to help loved ones overcome difficult circumstances because of their uplifting nature. Morning quotes can also serve as a mantra for the day so that when a difficult situation arises the person can remember the motivational morning quote and respond in a more positive manner. For example‚ a woman may choose to start her day off with a morning quote
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