Customer Based Brand Equity. Nescafe’s brand mantra is bringing people together with great tasting coffee creating well-being. Brand mantra in essence has an emotinal‚ a descriptive and a functional aspect that affects the customer perspective and interpretation of the brand. Emotional side of the mantra of Nescafe is “bringing people together”. This may provide a belonging and fitting in feeling to the customer. The descriptive part of the mantra is “great tasting coffee” which essentially describes
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Researches on Scientific Aspects of Yāga and Soma Yāga 1. The basic components of Yāga are heat (fire) and sound (mantra)‚ They subutilise the matter into energy and generate the electromagnetic waves which transmits desied sonic signals at cosmic level. Performing the Fire rituals (Yajña) with samidhas and Havishyas offered in the presence of sunlight reduces CO2 and more oxygen is liberated and these occur in the ultra-violet and other wavelength regions posing no threat to the environment
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that the beads are very helpful in focusing on a single point. The practitioner moves through the beads while reciting their mantras. This allows the individual to use something phyiscal to keep count while the practitioner is reciting internally. The mala is constructed of one hundred and eight beads which the practitioner must count through in order to finish their mantra. The mala string should be composed of three‚ five or nine threads‚ symbolizing the Three Jewels (Buddha‚ Dharma‚ Sangha)‚ the
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Ontela PicDeck (A and B) Case Exam Preparation Questions. 1. Describe Ontela’s business model. What is their product? Who is their customer? How do they make money? Ontela is a technology start-up. Ontelas first offering is PicDeck which is a technology service that allowed wirelesss subscribers to seamlessly transfer pictures from their mobile devices to their computers‚ email inbox and other networking devices and services. This product is intended to increase sales of high margin data
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teaching one to focus so as to comprehend life’s mysteries‚ and to cope with them. The Chenrezig Sadhana is the embodiment of Chenrezig‚ one renowned in the Buddhist pantheon as the embodiment of the compassion of all the Buddhas. Repeating the mantra “Om Mani Padme Hum” helps lead to a calm mind that can allow negative feelings to subside‚ in favor of those that will lead to a fulfilling life for
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I. Muhammad (pbuh) prophesised in Bhavishya Purana According to Bhavishya Purana in the Prati Sarag Parv III Khand 3 Adhay 3 Shloka 5 to 8. "A malecha (belonging to a foreign country and speaking a foreign language) spiritual teacher will appear with his companions. His name will be Mohammad. Raja (Bhoj) after giving this Maha Dev Arab (of angelic disposition) a bath in the Panchgavya and the Ganga water (i.e. purifying him of all sins) offered him the present of his sincere devotion and showing
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the 4th century BC where Vasudeva was worshiped as the supreme Deity in a strongly monotheistic format‚ where the Supreme Being was perfect‚ eternal and full of grace.[1] The name forms part of a famous mantra also known as a "twelve syllable mantra"‚ which believed to be the earliest mantra from pre-reformation times‚ pre-dating sectarian divisions in Vaishnavism- (IAST oṁ namo bhagavate vāsudevāya)‚ it is translated as "Om‚ reverence to the Lord Vasudeva".[1] Vasudeva married Devaki‚ the sister
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126 CHAPTER 3 • BRAND POSITIONING ‚ BRANDING BRIEF 3-7 Disney Brand Mantra Disney developed its brand mantra in response to its incredible growth throwgh licensing and product development during the mid-1980s. In the late 1980s‚ Disney became con cerned that some of its characters‚ like Mickey Mouse and Donald Duck‚ were being used inappropriately and becoming overexposed. To investigate the severity of the problem‚ Disney undertook an extensive brand audit. As part of a brand inventory
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that Buddhist culture has on me 1st main point: The significance of the rosary is to indicate the number of spiritual trials that a person must overcome‚ and the purpose of the rosary is to count the number of time that a person needs to recite the mantra in the Buddhist culture. The Buddhist rosary is used to
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Guru-Sishya Parampara C.S.PITCHUMONI. Gururbrahmaa gururvishnuh gururdevo Maheswarah | Guruh-saakshaat parabrahma tasmai shri gurave namah || Objectives 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Understand the significance of Dakshinamurthy ‚ the lord of teaching. Three periods 1. mythological 2. historical 3. Current. Dakshinamurthy‚ Lord Shiva as a teacher. Veda Vyasa‚ Adi Guru Qualities of a Sishya‚ and Guru Beginning of Guru-Sishya Parampara. Adi Shankara Traditional
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