Chapter Four: Consumer Behavior‚ Market Research‚ and Advertisement 1 ONLINE FILE W4.1 ONLINE BUYER DECISION MODEL EXHIBIT W4.1.1 Overview of Design Space for Online Buyer Decision Support Buyer Behavioral Stage Identify & Manage Criteria Search for Products & Merchants Compare Alternatives & Choose Updated Miles et al. (2000) Modified Guttman et al. (1998) Product Representation DSS Design Choices (Current Transaction) • Table • Text • Image Product Parameters • Listings • Tech
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When progressives began to work for reform at the national level‚ their major goal was government regulation of business. Seeking antitrust laws to eliminate monopolies‚ they also supported lower tariffs‚ a graduated income tax‚ and a system to control currency. They found a spokesperson in President Theodore Roosevelt.Regulation‚ Roosevelt believed‚ was the only way to solve the problems caused by big business. A leading publicist for progressive ideals‚ Roosevelt became known as a trustbuster.
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Company Background World’s largest producer of selling biscuits brand by tonnage 40% share of total biscuit market in India Produced 650‚000 tons of biscuits/pa. Parle-G comprised of 500‚000 tons Sales INR 35 billion( 68% contributed by Parle G ) Parle products are perceived as “Good value for money” 4 P’s • Parle G • Hide n Seek • Monaco • Krack Jack • Price setter in Market • Seen as value for money Product Price Place • 95% sales in Indian Market • 8000 Distributors Promotion
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G-Shock is a brand of watches manufactured by Casio‚ known for its resistance to shocks (e.g. hard knocks and strong vibrations). They were‚ and continue to be‚ designed primarily for sports‚ military‚ and outdoor adventure oriented activity; for example‚ practically all G-Shocks have some kind of stopwatch feature‚ countdown timer‚ light and water resistance. Recent models have become more luxury and design oriented as well as becoming very popular among youth. The first G-Shock was the DW-5000C
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G-clamp A C-clamp is a type of clamp device typically used to hold a wood or metal workpiece‚ and are often used in‚ but are not limited to‚ carpentry and welding. These clamps are called "C" clamps because of their C shaped frame‚ but are otherwise often called G-clamps or G-cramps because including the screw part they are shaped like an uppercase letter G. Description C-clamps or G-clamps are typically made of steel or cast iron‚ though smaller clamps may be made of pot metal. At the top
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3. Theoretical framework: Manuel Castells 3.1 Linking network society with network society The network society is a society which is dependent upon data and communication innovation‚ the network society or information age has substituted the industrial age (Castells‚ 1990:51). The system society does not supply material products rather it is focused on producing information and learning by so using online networking. Online networking incorporates network sites‚ the group of writers‚ wikis and photo
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CURRICULUM VITAE NURUL ATIQAH BT JOHAR PERSONAL DETAILS Permanent Address : 6‚ Jln P9B/4 Presint 9 62250 Putrajaya Mobile Phone Number : 0172292747 Email : nurultqah@yahoo.com Date of Birth : 27th Sept 1986 NRIC : 860927-43-5166 Nationality : Malaysian Marital Status : Single Sponsor
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Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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leading example to many other business owners throughout the next decades. People are gravitated to his will and power to soar through business. But rockefeller had an important strategy that remains interlocked with his name‚ forever. Monopolies. What exactly are monopolies? According to dictionary.com‚ it means “the exclusive possession or control of the supply or trade in a commodity or service.” Rockefeller had complete control of business. He made tactics that was known as horizontal integration and
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Background of Company Microsoft Corporation‚ incorporated in 1981‚ is engaged in developing‚ licensing and supporting a range of software products and services. The Company also designs and sells hardware‚ and delivers online advertising to the customers. The Company operates in eight segments: Windows & Windows Live Division (Windows Division)‚ Server and Tools Business‚ Online Services Division (OSD)‚ Microsoft Business Solutions‚ Microsoft Office Division‚ Microsoft Phone Division‚ Skype and
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