PRE-FEASIBILITY REPORT Modernization cum Expansion of Sugar Unit from 5‚000 to 8‚000TCD Capacity and Cogeneration Project of 19.5 MW Installed Capacity M/s. Karmayogi Shankarraoji Patil Sahakari Sakhar Karkhana Limited Mahatma Phule Nagar‚ Bijwadi‚ Taluka Indapur‚ District Pune‚ Maharashtra Prepared By VASANTDADA SUGAR INSTITUTE * Manjari (Bk)‚ Pune‚ Maharashtra 412 307 Telephone: (020) 26902100‚ 26902343/7/6‚ Fax (020) 26902244 Web Site: www.vsisugar.com *Accredited by QCI/NABET (Provisional)
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"Push" strategy‚ also known as high pressure tactics‚ the emphasis is on various aspects of distribution channels‚ personal selling‚ marketing activities‚ focused on staff promotions and trade promotions. "Pull" strategy‚ also known as attractive strategy‚ generally through the use of intensive advertising‚ sales promotion and other activities‚ causing the consumer’s desire to buy‚ to stimulate buying motives‚ thus increasing the pressure on brokers‚ prompting retailers to wholesalers‚ wholesalers
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Propaganda techniques in Pepsi Propaganda is information purposely presented to influence public feeling to promote a company‚ a political agenda or a commercial product. An advertisement can affect the decision making ability of consumers. The propaganda technique used by a renowned brand‚ Pepsi‚ has somehow influenced the demand of consumers. Pepsi has used several techniques of propaganda such as testimonials‚ glittering generalities‚ plain folks‚ bandwagon and transfer. The propaganda techniques
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Module 5 Abrasive Processes (Grinding) Version 2 ME‚ IIT Kharagpur Lesson 28 Selection of wheels and their conditioning Version 2 ME‚ IIT Kharagpur Instructional Objectives At the end of this lesson the students would be able to (i) (ii) (iii) (iv) (v) identify need and purpose of grinding wheel specification state the role of various compositional parameters of the grinding wheel state the logical steps in selecting a grinding wheel recognize need and purpose of grinding wheel conditioning
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REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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CASE STUDY - PEPSI: PROMOTING NOTHING QUESTION 1: What markets should Pepsi target for Aquafina? Pepsi Cola and Coca-Cola have been competing with each other for many years through numerous taste tests and television ads. One of the ideas they came up with is water. In the early 1990s Evian and Perrier were the brands that dominated the niche and helped establish bottled spring water’s clean‚ healthy image. Pepsi first tried to attack this market with bottled and sparkling water but failed. In
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ORGANIZATION TECHNICAL REPORT No 26 - Part 1 Mineral Fertilizer Production and the Environment Part 1. The Fertilizer Industry ’s Manufacturing Processes and Environmental Issues In collaboration with the INTERNATIONAL FERTILIZER INDUSTRY ASSOCIATION MINERAL FERTILIZER PRODUCTION AND THE ENVIRONMENT Part 1. The Fertilizer Industry ’s Manufacturing Processes and Environmental Issues INTERNATIONAL FERTILIZER INDUSTRY ASSOCIATION 28‚ RUE MARBEUF 75008 PARIS - FRANCE TEL: +33
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During WWII Coke was able to establish itself in the European and Asian markets with the help of the government because it was being sold to the American troops in those regions Weaknesses: 1. Coke’s imagine could not compete with Pepsi’s “Pepsi Generation” campaign because it was perceived as being one of small town and outdated 2. Business relationships with bottlers have not been standardized 3. Carbonated drinks faced completion of “new age” drinks. Opportunities: 1. Quick
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Exploring the acid content of Pepsi products Lab performed: February 27‚ 2012‚ March 12‚ 2012‚ and March 19‚ 2012 Purpose: The purpose of this experiment was to discover the unknown concentration of acid in six different Pepsi products; Pepsi‚ Diet Pepsi‚ Dr. Pepper‚ Diet Dr. Pepper‚ Pepsi Wild Cherry‚ and Pepsi Max. Titrations find the point at which equal moles of a known concentration react with equal moles of an unknown concentration giving the equivalence point. Also‚ the
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Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi Blue Case Analysis I. Strategic Situation In 1995‚ Pepsi-‐Cola International (PCI) headquarter planned to carry out a $500 million global brand identity and logo plan‚ also known as Project Blue. The plan failed to get support from regional executives. The better way to carry out a
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