Marketing Strategy. Tony Fernandes invests in and excels in marketing. He said: “If you have a great product but no one knows about it‚ its history” (Flores‚ 2013). e. Use of Digital Technology. Fernandes believes in using digital technology for his businesses. Much of his business comes from AirAsia.com. It is part of his clever marketing strategy to make passengers discover and enjoy his website (Flores‚
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refers to motivation that is derived from one’s own sake‚ while extrinsic motivation is derived from behaviour that is affected by external forces‚ such as material rewards or to avoid punishment (Fang & Kant‚ 2011). Motivation has been defined by many as: the psychological process that gives behaviour purpose and direction (Kreitner‚ 1995); a predisposition to behave in a purposive manner to achieve specific‚ unmet needs (Buford‚ Bedeian & Lindner‚ 1995). The simplest‚ perhaps‚ would be that motivation
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I. How Do Businesses Compete? （Q1‚Q2) 1. Business strategies are primarily concerned with allocating resources across functional activities and product-markets to give the unit a sustainable advantage over its competitors. 2. The unit’s core competencies and resources‚ together with the customer and competitive characteristics of its industry‚ determine the viability of any particular competitive strategy. 3. Most SBUs pursue a single competitive strategy—one that best fits their market environments
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gNationalism in Southeast Asia before the Second World War never had a chance to succeed in the first place.h How accurate is this statement? The nationalists in Southeast Asia before the Second World War had achieved little in terms of gaining political concessions and constitutional reforms from the colonial powers so as to secure autonomy. While it is true that the nationalists faced many obstacles from the start (for instance the repressive measures taken by colonial powers to minimise
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management literature. There is a close connection between leadership and power. People follow leaders because they have power and people will follow them‚ the leaders get the power to lead. French and Raven (1959) identified that the power bases that managers can use are aimed to influence employees which include two types of personal power: expert power (respect accorded because of knowledge or skill and referent power (personal identification with and desire to emulate the leader). Three types of position
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foreign policy to meet the international challenges of the 21st century and to increase its global influence and status. For many years‚ India took pride in its role as leader of the Non-Aligned Movement and viewed itself as the primary defender of the rights of the less developed countries. In the past few years‚ New Delhi has expanded its strategic vision‚ most noticeably in Asia‚ and has broadened the definition of its security interests. While India has focused special attention on cultivating ties
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HISTORY ESSAY _GEORGE TAYLOR_ HAS ARGUED THAT THE REVOLUTION HAPPENED SIMPLY BY CHANCE AND THAT THERE WERE NO LONG-TERM CAUSES THAT MADE IT INEVITABLE. TO WHAT EXTENT DO YOU AGREE? The French Revolution beginning in 1789 redesigned the country ’s political landscape and uprooted century old institutions. The movement was a result of a combination of various factors and played a critical role in shaping and showing modern nations the power inherent in the will of people. The Monarchy ’s absolute
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manufacturers. 2.2 Lack of Financial Support Despite existing policies on financial support for small businesses‚ very few entrepreneurs receive financial help when they need it. For example‚ Mambula (2002) found that 72 percent of entrepreneurs he studied in Nigeria considered lack of financial support as the number one constraint in developing their business. According to Mambula‚ small businesses consider procedures for securing business loans from banks cumbersome‚ and the collateral demanded for
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The French revolution overthrew the country’s Liberty‚ ancient monarchy‚ equality and fraternity‚ and fought off a hostile Europe. There were lots of causes of the French Revolution. The French Revolution had long and short-term factors‚ which emerged from the social‚ political‚ and comic conflicts and conditions of the ancient regime. The long-standing injustice of the bourgeoisie‚ the breakdown and suffering of a government‚ aggregation of rising wishes with wealthy bourgeoisie and peasants‚ and
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Social Business: Ridding The World Of Its Evils One Misfortune At A Time. Muhammad Yunus. Building Social Business: The New Kind of Capitalism that Serves Humanity’s most Pressing Needs. Social Business: Ridding The World Of Its Evils One Misfortune At A Time. Muhammad Yunus’ “Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs” is a book that discusses Yunus’ idea of a “social business”‚ his numerous collaborations with companies in order to rid
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