The news channels after dominating the Indian television screens for long are losing ground. There is growing disenchantment with the kind of content that is being telecast‚ and more and more viewers are switching to general entertainment channels (GEC)‚ especially Hindi GECs. Interestingly‚ Doordarshan News‚ which is a state broadcaster‚ is not slipping. It continues to hold on to its number 4 position. PriceWaterhouse Coopers in its study titled Indian Entertainment and Media Outlook 2010 attributes
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The Value of Social Media Giants The case that was presented‚ is telling us Facebook has a market capitalization of over $160 billion. In 2013‚ Facebook generated just $1.5 billion in net income on $7.8 billion in revenue. There does not have to be a substantial revenue to create value for its investors. In early 2014‚ Facebook acquired the mobile messaging platform WhatsApp for $19 million. Then there is Twitter‚ which is garnering a valuation of $25 billion‚ despite never having
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which the media and new technologies have had a dramatic impact upon children’s lives This essay will look at how the representation of childhood on British television has changed and the part the media and new technology may have played in this change. It will discuss Postman’s (1983) concept of the death of childhood‚ and media manipulation‚ and compare it with Tapscott’s (1998) view of children gaining empowerment through the media. It will look at other forms of media and new technologies
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Literature Review McDonalds is easily recognized as the world’s largest chain hamburger fast food restaurant. Serving over 68 million customers across 119 different countries. Now there are over 32‚000 different stores worldwide all of which have the “golden arches” a slogan that began in 1968 and has been a prime symbol of McDonalds ever since. Over 1.7 million people are currently employed for the company. The company saw several growth opportunities and were more than willing to take their shot
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IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 DEPARTMENT OF MASS COMMUNICATION MANAGEMENT AND SOCIAL SCIENCES CARITAS UNIVERSITY AMORJI – NIKE ENUGU AUGUST‚ 2013 TITLE PAGE IMPACT OF SOCIAL MEDIA ON THE STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION
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Social media effect on Teenagers The best way to understand the definition of social media is to break it down. Social media is a relatively new form of communication; it’s a more advanced version of the older forms of communication like television‚ newspapers and radio. Examples of social networking and Micro blogging websites which are a main part of social media are Facebook‚ Twitter‚ MySpace‚ Tumblr‚ Google+ etc. In recent times‚ people have become more accustomed to using these
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Entertainment Entertainment is any activity which provides a diversion or permits people to amuse themselves in their leisure time‚ and may also provide fun‚ enjoyment and laughter. People may create their own entertainment‚ such as when they spontaneously invent a game; participate actively in an activity they find entertaining‚ such as when they play sport as a hobby; or consume an entertainment product passively‚ such as when they attend a performance. Entertainment industry (informally known
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on The Advantages and Disadvantages of Social Media to the Selected Students of MMMHS S.Y. 2014-2015 Mrs. Elvira M. Limbo Angela E. Dela Cruz IV-1 (EINSTEIN) November 5‚ 2014 Chapter 1 The Problem and its Background: Social Media Outbreak Introduction Social Media has been going through an extensive outbreak around the world. It has been a good tool for social interaction among people in which they create‚ share or exchange information and ideas in virtual communities and networks
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Management Information System BPMN 6033 The use of social networking sites like Facebook and Twitter have increased dramatically over the past years. Prepared for Dr. Thi Lip Sam NAME: NUR KHAIRIAH MUHAMMAD MATRIC NO: 814827 MASTER OF BUSINESS ADMINISTRATION UNIVERSITI UTARA MALAYSIA ATC/UUM SerembanTable of Contents TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc402116437" Abstract PAGEREF _Toc402116437 \h 2 Case Questions PAGEREF _Toc402116438 \h 2Social Media History PAGEREF _Toc402116439
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Exploring Social Media Marketing Towards a Richer Understanding of Social Media in Postmodernity Monika Garnyte and Ana de Ávila Pérez Thesis supervisor: Lars Haahr MA in Corporate Communication 1st December 2009 Aarhus School of Business‚ University of Aarhus Exploring Social Media Marketing: Towards a Richer Understanding of Social Media in Postmodernity Monika Garnyte and Ana de Ávila Pérez Acknowledgements The authors
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