used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of aproduct‚ product line‚ brand‚ or company is displayed relative to their competition. Perceptual maps can have any number of dimensions but the most common is two dimensions. The first perceptual map below shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable. This sample of consumers felt Porsche was
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Title: Executive Summary Investment Opportunities – Business Metrics Strategy: The intention of this report is to provide an overall definition for a business investment opportunity in the geographical region of Asia‚ in particular‚ Cambodia. The specified investment of choice should be a hotel within the mid-range segment and the operational approach should be aligned to establishing a franchise and management contracts for future expansion. Considerations: • Target Market should determine
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Summary The Ghost Map was a historical piece of literature that was used to explain the V. cholera epidemic in London. The book‚ written by Steven Johnson‚ tells about how the water and the lack of proper sewage systems lead to a disease that killed many citizens and lead to panic for Londoners. Dr. John Snow‚ an anesthesiologist‚ began to research what played a role in the deaths and how it could be cured and stopped. He discovered that the disease was a waterborne disease after a series of
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intelligence is very difficult. Many theories have been posed as selective mechanisms for the trends toward increased intelligence in primate evolution. Some emphasize complex ecological pressures‚ mainly foraging strategies as the primary forces driving an evolutionary increases in cognitive abilities‚ and other suggest that increased social complexity favored the evolution of primate intelligence (Tomasello and Call‚ 1997). Across the animal kingdom‚ brain size increases with increasing body size‚ however
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Case Study: The Investment Detective Primary consideration is the capital availability. If the firm has unlimited access to capital and no other investment options‚ Net Present Value would become recommended quantitative method. On the other hand‚ if the time horizon and payback period matter‚ the company should use Internal Rate of Return Calculation. 1. Looking at the cash flows doesn’t really say much. The assumption is that the firm is in the business to make profit. Profit is equal return
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Investment Journal 1 ( 11th Nov to 17th Nov) For the first week of investment‚ I was looking through the net for news regarding property (real estate) companies that are listed on the SGX. What I was looking for was a stable and reputable company that is well known in the market. The stock that managed to catch my eye was Wing Tai. http://sbr.com.sg/stocks/more-news/wing-tai-grabs-crown-best-performing-property-stock In the above article dated 14 Jan 2013‚ it shows that Wing Tai is the best
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Robin Schaeffer UNV -104 June 23‚ 1013 "Turk" Ciftcikara‚ M. Ed. Should Employers Monitor Internet Use? The twenty-first century is in full swing and technology changes almost daily. This increase in technology‚ however‚ is a double-edged sword for many employers. New computer and internet capabilities allow for faster production‚ more efficient order processing‚ online banking‚ computerized record keeping and even allows employees to work from virtually anywhere with smart phones‚ mobile
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changes. Since the early 1950s up until the early 1980s the evolution of manufacturing sector was guided by protected industrial and trade policies‚ which restricted the growth of the economy in general and manufacturing sector‚ in particular. Under old industrial and trade policy regime‚ manufacturing sector was characterized by extensive public sector participation‚ regulation of the private sector firms‚ restrictions on foreign investment‚ high tariff and non-tariff restrictions on imports‚ which
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Chapter 6 Capital investment:regardless of whether they involve a tangible or intangiable asset. The incestment creates wealth if the discounted value of the future cash flow exceeds the up front cost. The problem is what to discount- stick to these rules: 1. Only cash flow is relevant. Net present value depends on future cash flows it’s the difference between cash received and cash paid out. Cash should be recorded only when they occur and not when work is undertaken or a liability is incurred
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TITLE/PROBLEMS * Can peanut butter with seaweed extract be a main ingredient in making poisons for rats? * “Peanut-Weed Arsenic Poison” * “Peanut-Weed Rat Killer” RRS Why Do Poisons Matter? “Long after the 1962 publication of Rachel Carson’s book‚ Silent Spring‚ and the subsequent birth of the environmental movement‚ the days of concern over the effects of at-home and commercial pesticide use are long from over. Carson’s book described numerous environmental impacts of indiscriminate
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