Name: Work independently!!!! 1. To answer questions‚ copy and paste essential charts and excel results into this word file‚ and explain in details. 2. After you finish‚ send this word file and your excel spreadsheets to Problem 1. (50pts) From microeconomic theory it is known that the demand for a commodity generally depends on the income of the consumer‚ the real price of the commodity‚ and the real price of complementary or competing products. Chicken.xls includes the per capita consumption
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IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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Part (a) How old are the students studying MU 123 ? Knowing that the number of students in MU 123 is 80 a questionair is been made to know the ages of those students as they are consider small segment from the AOU and we can from that know from this study know the avarage age of AOU students. 28 students were in the age of 18 – 21 18 student were in the age of 22 – 28 11 students were in the age of 25 – 28 9 students were in the age of 28 – 31 7 student s were in the age of 32 – 35 6
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NEWSVENDOR MODEL Too Much/Too Little Problem Maximize Expected Profit STEP 1: overage/underage costs Co = overage cost per unit Co = Variable Cost – Salvage value Cu = underage cost per unit Cu = Price – Cost (+ Future Cost) STEP 2: Find Critical Ratio F(Q*) = Probability demand < Q. Cu /Cu+ C0 = critical ratio/srvc level STEP 3: Calculate z from table. φ(Ζ) = Critical ratio STEP 4: Calculate Q* = optimal order quantity Ζ= from above (table) μ = mean σ = standard
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2) What advantages does Dell derive from virtual integration? How important are these advantages in the auto business? In terms of communication and coordination‚ vertical integration leads to efficient and effective collaboration between supplier and Dell‚ and between Dell and customer through the physical proximity‚ established patterns of communications‚ and greater willingness to cooperate with other members of the same group. Another rationale for vertical integration is real time responsiveness
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Running head: APPLE SUPPLY CHAIN MANAGEMENT 1 Apple’s Supply Chain Management Name University Name Author Note Name‚ Full-time Student at University Name Questions concerning this article should be addressed to Your Address Contact: Your Email APPLE SUPPLY CHAIN MANAGEMENT 2 Table of Contents Abstract………………………………………………………………………………..............3 Background…………………………………………………………………………………….4 Brand Loyalty……………………………………………………………………………
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13 Lean and agile supply chain Introduction With the real-time access to the Internet and search engines like Google and with the increased global competition‚ customers have more power than ever before. They demand innovative product features‚ greater speed‚ more product variety‚ dependable performance and quality at a best in class and at a competitive price. Furthermore‚ today’s discerning consumers expect fulfilment of demand almost instantly. The risk attached to traditional forecast
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MARKETING PLAN PHASE II Marketing Plane Phase II Team C MKT/421 November 24‚ 2014 University of Phoenix Instructor Catherine Lovett Marketing Plane Phase II The following assignment is the second phase of a marketing plan created by the members of Team C in the MKT/421 course. The team was responsible for holding discussions on the new product created in the first phase of the marketing process‚ which in their case‚ is a new medically prescribed Nike running shoe made by a specific branch of
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Logistics and Supply Chain Management Groupe Sup de Co La Rochelle La Rochelle‚ October/November 2012 Prof. Dr. Thomas Liebetruth Learning Objectives Realizing some applications of logistics principles in the “real world” Understanding the necessity and the challenges of Supply Chain Management Know different approaches how to model a Supply Chain Structure and localize the problems of Supply Chain Management Master (some of) the basic management and planning techniques in a Supply Chain context
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Bentley University Value Creation Team Project Operations Analysis GB 214 Marketing and Operations Fundamentals Team 5 Anh Nguyen‚ Josh McDonough‚ Sam McDonald‚ John McPadden‚ Suzette Schand‚ Darnel Pittman Bravo February 10‚ 2015 Company Overview “Neutrogena is a $1.6B franchise and a Top 3 consumer brand for Johnson & Johnson (J&J) globally.” Neutrogena was founded by Emanuel Stolaroff in 1930 as Natone. Natone 1 began as a small suppli
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