organization. The course offers a broad array of cases covering several industries‚ and organizations. PEDAGOGY The pedagogy emphasizes the case study method and strategic audit as means to synthesize and organize relevant information in a logical fashion. Active discussion in class is used to exchange knowledge and debate current issues in management. COURSE REQUIREMENTS 1. 2. 3. 4. 5. 6. Assigned readings Case preparation Participation Term project Team case study presentations and written
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01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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Apollo 13 The Apollo 13 mission was a significant historical event‚ because of the dangerous repercussions that followed the explosion of the oxygen tank on Apollo 13. The story in which the astronauts Lovell‚ Swigert‚ and Haise surviving these errors during the flight is truly incredible. In the movie Apollo 13‚ the creators depicted most of the events involving the crew’s adventure to and from space quite accurately. Although creating most events successfully the creators of Apollo 13 failed
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Colonies 13 Original Colonies. Connecticut‚ Delaware‚ Georgia‚ Maryland‚ Massachusetts Bay Colony‚ New Hampshire‚ New Jersey‚ New York‚ North Carolina‚ Pennsylvania‚ Rhode Island‚ South Carolina‚ and Virginia. Out of these 13‚ Virginia‚ Rhode Island‚ and Pennsylvania stood out to me the most. Even though these three colonies have differences based on how they started‚ who governed them‚ and how they were governed‚ they still have many similarities. 1607. Jamestown‚ Virginia. Founded by John Smith
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The manifestos‚ “A Strident Prescription penned by Manuel Maples Arce” (Ades)‚ along with “Three Appeals for a Modern Direction to the New Generation of American Painters and Sculptors” (Ades)‚ and “Manifesto of the Union of Mexican Workers‚ Technicians‚ Painters‚ and Sculptors” (Frank)‚ all struggle with the notion that there are new ideals that are merging with the traditional. There are different ways that the conflict in this movement is solved depending on the manifesto. This movement the manifestos
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Apollo 13 When the movie begins you can see that there is a barbeque going on at Jim Lovell’s house. You could draw the conclusion that Jim has worked with the others before at some point. This is where the forming begins Jim invites other astronauts over to watch the first landing on the moon. All of these men have a common goal‚ which is going to the moon. This is also Jim’s interpersonal need to be around others who want to go to the moon as well. The next phase is the storming phase. We know
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Rod Serling’s message to the readers of “The Monsters Are Due on Maple Street‚” is prejudice‚ to not be too quick to judge people. The theme begins to appear in the story when Les Goodman’s car starts up by itself and everybody is in shock. Then everybody kind of starts blaming Les Goodman for the car starting up by itself after Tommy tells his crazy story about how aliens went to earth ahead of time to freak these people out then the aliens could land on earth. That’s when people start being prejudice
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Economic Imperialism in Latin America Lingering Political Problems 1. Simon Bolivar had hoped to create strong ties among the nations of Latin America 2. But feuds among leaders‚ geographic barriers‚ and local nationalism shattered that dream of unity. 3. 20 separate nations emerged 4. These new nations wrote constitutions modeled on that of the United States 5. They set up republics with elected legislature. 6. True democracy failed to take hold The Colonial Legacy 1. The existing social and political
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In the movie Apollo 13 three astronauts go up to space in the space craft odyssey and encounter many problems. The astronauts‚ Jim Lovell‚ Jack Swigert and Fred Haise were on a rushed mission to go to the moon when Jack went to go stir the oxygen tanks and one of them exploded. The explosion led to a whole host of problems. The astronauts had to abort the mission and focus on a safe return home. A monomyth plotline is when a person leaves a place‚ encounters obstacles and comes back a different
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History of the marketing of maple syrup products As far back as 1958‚ the maple syrup producers of the Beauce region (south of Quebec City) implemented a joint plan for the organization of the marketing of maple syrup products. This joint plan was later replaced by its provincial equivalent. In 1989‚ the Régie des marches agricoles oversaw a referendum held to vote on the provincial joint plan for maple syrup producers and noted that the majority of producers targeted by the referendum exercised
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