Nike‚ Inc. has traditionally been a brand suited for competitive athletes‚ with its origins rooted in selling athletic shoes‚ but eventually expanded to sell clothing and gear to athletes and non-athletes alike. Nike has adapted its advertisement campaigns to reach its eclectic audience by sponsoring globally renowned athletes such as Lance Armstrong. Despite the fact that cyclists are in the minority in society‚ the campaigns involving Lance Armstrong have been particularly persuasive‚ proving that
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NIKE CASE STUDY 1. Why is it important to estimate a firm’s cost of capital? What does it represent? Is the WACC set by investors or by managers? Weighted average cost of capital or WACC represents the overall cost of capital in the company. It takes into considerations cost of debt and cost of equity. As company’s value can grow by increasing its assets that could be financed either be debt or equity and cost of capital shows how much it costs to do that. Cost of capital is a very important component
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Individual Assignment - ENMN 430 Erkens Gjini Legal Case Brief Jacobson vs. Nike Canada Inc.‚ Instructor: Connie Carter November 9th‚ 2014 Introduction In the case of Jacobsen vs. Nike Canada Ltd‚ Mr. Jacobsen an employer of Nike Canada Ltd was seriously injured in a car accident as a result of alcohol consumption while at work. This paper will prove that the defendant (Nike Canada Ltd.) was negligent in all the four elements of “Negligence “ and therefore liable for the
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Nike’s pricing Strategies 20 Price versus Promotion Matrix 21 Price versus Quality Matrix 22 Place (Distribution) 23 Nike -Direct Marketing 24 Nike - Indirect Marketing (Wholesalers & Retailers) 25 Value added services – Intermediaries 25 Distribution strategies 25 Promotion 26 Nike’s promotional strategies 27 Communication Model 28 SWOT ANALYSIS OF NIKE INCORPORATED 30 Strengths: 30 Strong Brand Image 30 Supplier Diversity 30 High Growth 31 Weakness: 31 Recent Setbacks
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Executive Summary Nike Inc. Peretti Vs. Nike: In January 2001‚ Peretti choose the word Sweatshop’ to be printed in his Nikes. Nike rejected order citing the company’s rules. In retort‚ Peretti order a pair of shoes with a colour snapshot of 10-year-old Vietnamese girl who makes my shoes". With the email exchange between Nike and Peretti being forwarded all over the world‚ it led to a huge PR Nightmare for the organization. All through Mid-1990s‚ Nike has been subjected to negative press‚
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on the requirement given‚ I have chosen Nike Inc. as the topic of the discussion. Nike Inc. is the world leading company merchant of athletic shoes‚ sportswear and sports gear based on United States. Bill Bowerman and Phil Knight established the company in the 1964 and during that time Nike Inc. was known as Blue Ribbon Sports. Furthermore‚ the organization has been experiencing phenomenal growth and rapidly expanding since then. Krentzman (n.d.) claimed ‘Nike sold $3.2 million worth of shoes in 1972
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Nike‚ Inc.: Cost of Capital Case 15 Financial Administration FINC 5713-180 Team 1 Fall 2013. October 8‚ 2013. Introduction Kimi Ford a portfolio manager at NorthPoint Group which is a mutual-fund management firm‚ is considering to buy some shares from Nike‚ inc even if it’s share price had declined from the beginning of the year‚ for the Northpoint Large-cap fund she managed which invested mostly in Fortune 500 companies and it was doing well despite the decline
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Marketing Management Nike What are the pros‚ cons and risks associated with the Nike’s core marketing strategy? Nike’s core marketing strategy is tag lined as “Pyramid of Influence”. This marketing strategy helps Nike gain competitive advantage over the competitors. Nike’s core marketing strategy is tag lined as “Pyramid of Influence” Nike heavily depends on the successful athletes for marketing and selling its products. Professional athletes such as Tiger wood‚ Michael Jordan‚ Lance Armstrong
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DISTRIBUTION 4.1. Yes‚ I think that Nike Inc. Is strategically located. 4.1.1. Distribution Channels 4. I would recommend Nike Inc. to use intensive distribution i.e. Nike inc. would sell to Wholesaler; who then sell to retailer in bulks‚ and the retailers would sell to consumers e.g. Nike Inc. would sell to Nike Factory (Wholesaler) -> Edgars/ Sports Scene (retailers) -> Consumers. 4.1.2. Marketing Intermediaries 5. There are various intermediaries that Nike Inc. uses but I think ‘Franchising’
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Leadership is a process of social influence‚ which maximizes the efforts of others‚ towards the achievement of a goal. Phil Knight‚ co-founder and chairman of Nike‚ Inc. is the epitome of an innovative leader who revolutionized the sports industry. In the past‚ he has also served as the company’s chief executive officer. Nike‚ Inc. is one of the largest if not the largest suppliers of athletic shoes and apparel around the world. Although Phil Knight has never been a professional athlete‚ owner of
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