Marketing Discussion | Marketing Planning | | Professor Marshall | | BINGXUAN WANG 0154801 | 2013/5/16 | | Marketing Discussion Marketing Planning Consider Porter’s value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts? A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver
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References: Auguston‚ K. (1992‚ December). Neiman Marcus Plans Picking to Meet Peak Holiday Demands. Modern Material Handling‚ 10(25)‚ 44-48. Chase‚ R.‚ & Jacobs‚ F. R. (2011). Operations and Supply Chain Management (13th ed.). Boston‚ MA: McGraw-Hill Irwin. Hamlett‚ K. (2013‚ Spring). Strategies Used in
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The fictional story of Gladiator is simplicity itself. General Maximus (Russell Crowe) fights in the wilds of Germania with the dying Emperor Marcus Aurelius‚ is promised the throne with the mission of returning Rome to “The Republic.” Before he can finalize his anguished deliberations‚ Commodus (Joaquin Phoenix)‚ Marcus’ son‚ sends his father out and claims the throne. Maximus is sentenced to death as a possible opponent‚ and is taken to the Black Forest for a messy death. His wife and child are
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The Greek myth of the demi-god Heracles (more commonly known as his Roman equivalent ‘Hercules’) has survived through many different time periods and cultures and still remains a well known character in today’s society. Although the common tale has changed to be more accustomed to the modern 21st century society‚ the original myth endures. Greek Demi- god Heracles Heracles was the son of Alcmene a mortal that Zeus had become enamoured to; Zeus came to her one night in the form of her husband
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During the first centuries CE of Roman art history a new art style emerges that illustrates a dense form of realism and naturalism. Realism in Roman art represented everyday activities of the era and historical events. Roman artists still relied upon and borrowed from ancient Greek Classical style‚ but unlike the Greeks artist’s work which the central theme was focused on mythology‚ the Romans primary subject of art was civic leaders and military triumphs. Roman were practical people and far less
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Ethics in Gladiator: an Honorable Death According to Aristotle the moral principles of which ethics are derived from are based on an individual’s use of justice‚ courage‚ and temperance in social situations. However‚ one cannot gain this moral conduct by solely learning a list of generalized rules‚ but rather they must experience it and understand the consequences of this practical wisdom. In addition‚ a person’s upbringing plays a huge role in their overall moral development and can either influence
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thrilling story set in ancient Rome. The play focuses on the death of Julius Caesar and his best friend‚ the tragic hero‚ Marcus Brutus‚ who killed him. Brutus is the tragic hero because he was prominent in society and had a fatal flaw. His fatal flaw leading to his downfall also makes him the tragic hero. As the tragic hero‚ he recognizes his mistakes and is redeemed. Marcus Brutus is the tragic hero in the play Julius Caesar since he is prominent in society‚ has a fatal flaw that leads to his shameful
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Maximus fights in battle for his death. At the beginning of the movie it shows the end of the rule of Marcus Aurelius who was known as one of the “Five Good Emperors.” It showed what happens when his son‚ Commodus‚ takes his place. Marcus Aurelius is shown to be a great emperor‚ and one who cared about the Republic. In Gladiator they claimed that Marcus Aurelius Commodus Antoninus‚ or “Commodus” was Marcus Aurelius’ son‚ which in real life is true. They also claimed that Commodus killed his father‚ which
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Famous philosopher‚ Marcus Cicero‚ believes that‚ “The greater the difficulty‚ the greater the glory.” There is always people who get crushed by their difficulty everyday there is someone who struggles because whatever they are doing is difficult for them. Most people who are alcoholics almost never get sober because they love drinking. They might say that they are going to stop but they are likely to not stop. Difficulty makes people feel bad about them because they quit at what they are doing because
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acknowledged by his enemy and by the people of Rome. However‚ his tragic flaw often lead him to make bad decisions and subsequently lead him to his death. Moreover‚ his bad decisions lead to the death and suffering of many others. In short‚ the character of Marcus Brutus from William Shakespeare’s “Julius Caesar” was a good man with a tragic flaw who causes death and suffering to many people‚ including his own wife. Therefore‚ he is a tragic hero. Brutus has proved himself to be a good person to many‚ even
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