Agenda 1. 2. 3. 4. 5. 6. 7. Importance of digital media Engagement Influencers Social CRM Analytics and ROI Future Trends Industry Is digital media important? Digital Media – Brand Equity Perspective Brand equity: A set of brand assets and liabilities linked to a brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares”
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Associate Level Material Appendix E Strategies for Gathering and Evaluating Sources Evaluate three sources for your final project by filling in the information below. Your responses here will provide the information you need to complete the annotated bibliography for your Week Three assignment. Source 1 |Source Information | |
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“Free speech is not to be regulated. The audience that hissed yesterday may applaud today‚ even for the same performance.” –Michael Douglas Undoubtedly‚ a speaker moulds his/ her speech by the principles of purpose‚ and the audience who are to receive the given speech. More than this however- the responder’s context also shapes the way in which they interpret a speech. Michael Douglas- famed actor and movie director‚ contrasts an audience’s response in his quote‚ to emphasise that a responder’s
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CHAPTER I THE PROBLEM Purpose and Background of the Study Computer is indeed one of great technological inventions that trigger future change. Computers nowadays have infiltrated every aspect of the society. In the Philippines‚ the students use the technology easily by using the computer or any gadgets. The election system is modern. By using a system‚ many people find it easily to vote because they will no longer vote manually. Computerized election system is the best way to use rather than the
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EBZ 437 Electronic Business Tutorial 3 Activities: 1. Read the case study below (from Turban et al‚ 2008) before the tutorial. 2. Look at: a. Campus Food web site (campusfood.com) and Campusfood.com. campusfood.com (take care with time zone – some outlets will be closed after 8pm US time) b. eMediaWire. “Titan Poker Teams Up With Campusfood for Tournaments Aimed at College Students.” February 16‚ 2006. emediawire.com/releases/2006/2/emw346598.htm 3. Be prepared to discuss the questions at the end
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captures value (economic‚ social‚ cultural‚ or other forms of value). The process of business model construction is part of business strategy but always not same. Actually it is a set of planned activities designed to produce profit in a marketplace. And e-commerce business model that aims to use leverage the unique qualities of the internet and World Wide Web. It has eight key elements. 1. Value Proposition 2. Revenue Model 3. Market Opportunity 4. Competitive Environment 5
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Browsing through your e-Catalogue You can develop your catalogue to be browsed online manyfold‚ such as: (1) browsing by categories‚ just as they are stored in the back-end catalogue; (2) browsing by filters: via a dashboard‚ to be graphically designed ad-hoc‚ through which the user selects the product features that filter a subset of products‚ independently of the categories they belong to; (3) browsing by wizard‚ to be graphically designed ad-hoc‚ through which the user is guided
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In A Jest of God by Margaret Laurence‚ the reader is introduced to a small town school teacher‚ Rachel. Rachel is 34 years old and a single female taking care of her mother after her father’s death. Through Rachel’s eyes the reader is shown her thoughts‚ desires and struggles. One side of Rachel that is seen in this novel is the struggle with death and her father; Rachel approaches death as way out of her life‚ an escape from the "claustrophobic life" (214) trapping herself from being the person
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“For good ideas and true innovation‚ you need human interaction‚ conflict‚ argument and debate” Margaret Heffernan. Conflict is a disagreement or argument and comes in many forms such as leadership‚ historical‚ family or relationships. Conflict never has a consistently positive or negative outcome in every situation. There are a broad number of results that may fit into the positive or negative classification but conflict may lead to the continuing of the conflict or a situation that may never change
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Which of the following is not a key point of vulnerability when dealing with e-commerce? Selected Answer: the credit card companies Answers: the client computer the server the communications pipeline the credit card companies Question 4 1 out of 1 points Software that is used to obtain private user information such as a user’s keystrokes or copies of e-mail is referred to as: Selected Answer: spyware. Answers: spyware
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