Simulation game (Beer Distribution Game) to understand the actions of simple and widely use of this system in the Supply Chain Management (SCM). The Beer Game was developed in the 1960s at the Massachusetts Institute of Technology’s (MIT) Sloan School of Management (Sterman‚1989; Senge‚1992)‚ it has been successful to attract the attention of SCM practitioners and academics. The layout of the Beer Distribution Game (BDG) is illustrated in figure 1 below. Figure 1 Beer Distribution Game Layout
Premium Supply chain management
distribution - channel strategy The following table describes the factors that influence the choice of distribution channel by a business: Influence | Comments | Market factors | An important market factor is "buyer behaviour"; how do buyer’s want to purchase the product? Do they prefer to buy from retailers‚ locally‚ via mail order or perhaps over the Internet? Another important factor is buyer needs for product information‚ installation and servicing. Which channels are best served to provide
Premium Marketing
2012 Chemical Distribution in Europe Today Alan Looney CEO NCC E-mail: avlooney@ncc.ie Agenda • European Distribution – Understanding my Audience • Owners‚ CEO’s‚ Professions – – – – – – – Market Size & Composition Global‚ Pan European‚ Regional‚ National‚ Alliances Markets Geographical and Sectoral US Investment in Europe / Ireland Barriers to Trade Factors for Success a Personal Perspective The Value Proposition World Chemical Distribution Market Facts &
Premium Europe Western Europe United States
of products is required? 4 4. Sony prefers direct dealing and distribution to its customers or through dealers? 1. 5. Which is the most important parameter for Sony out of the following? 5 a.Reduced Waiting time b.Choise to the consumer c.Place utility d.After Sale service support 6. Does your organization have any specific resource/working post to manage only channel flow for your organizations distribution network? 6 7. From the past experience/knowledge from your organization
Premium Marketing Sales Supply chain
Condom Distribution to Teens Over the past 30 years‚ condom distribution has not effectively helped against sexually transmitted diseases (STD) or teen pregnancies because condoms are used incorrectly or not at all. The question remains: does it encourage teens to engage in sex by pushing condoms in their hands? We will explore the effectiveness of the program‚ taxpayer views‚ and religious views. The theory generally accepted in justifying the distribution of condoms to teenagers is that this
Premium Birth control Sex education AIDS
Branding Pricing and Distribution Presented to Presented by May 20‚ 2012 Abstract The company chosen and used for this paper is a mobile transport company that caters specifically to senior citizens. This particular paper will explain in detail domestic and global product branding strategy‚ optimum pricing strategy and a distribution channel analysis that identifies the wholesaler‚ distributor‚ and retailer relationships including e-Commerce. Discussions within the paper will also include
Premium Marketing Brand Brand management
insight has not only undermined the traditional view of vertical restraints‚ but also posed a challenge to economic theory. Why would manufacturers impose competition-reducing constraints (such as exclusive dealing‚ territorial exclusivity‚ selective distribution‚ etc.) on retailers if these increase the profits of retailers at the expense of manufacturers? The economic literature has studied this question extensively‚ and identified several efficiency reasons why manufacturers may want to guarantee downstream
Premium Retailing Online shopping Marketing
Case 4: Alternative Distribution for SSI Judith M. Whipple Sugar Sweets‚ Inc. (SSI)‚ was considering ways to increase market coverage and sales volume on its candy and snack products. Historically‚ the majority of SSI products were sold to consumers through various grocery and convenience stores. Vending machines and institutional sales‚ such as airports‚ represent the remaining consumer market segments. The selling environment for candy and snack foods was becoming increasingly competitive and
Premium Retailing Sales Supermarket
WHAT IS DISTRIBUTION CHANNEL ? According to Kotler (1991: 279) distribution channel is a group company or individual who has ownership of the products or rights of ownership to help move the product or service when it is moved from producer to consumer. According to David revzan.. pathway used by the flow of goods from producers to intermediate goods and eventually into the hands of end users Manajemen distribusi berbasis teori dan praktek “david sukardi kodrat” 3. factor of distribution channels
Premium Retailing Supermarket
WORK-BASED ASSIGNMENT - M3.33 Effective meetings for managers An agenda ( I have included a copy of a company agenda for reference) is prepared by the secretary prior to a meeting and details items to be discussed within the meeting. The purpose of the agenda is to ensure the chairperson has a clear purpose of what is to be achieved from the meeting‚ allow all attendees to prepare for the meeting. This gives all attendees a clear format to work from and ensures that companies time and resources
Premium Management Distribution Meeting