Introduction to Service Dominant (S-D) Logic Recently there has been a shift away from the traditional product-orientated marketing perspective to a more service-orientated one which focuses on “intangible resources‚ the co-creation of value and relationships” (Vargo and Lusch‚ 2004). Merz‚ He & Vargo (2009) commented that goods were a “vehicle for service”‚ and whilst the provision of goods was still an important part of a transaction‚ there will always be some element of intangible service attached
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Music In the 1980’s The 1980s was a decade of revolutionary changes on the music scene. The two major developments were the advent of MTV and the compact disc. Music became more diverse‚ with new wave‚ heavy metal‚ rap‚ techno pop‚ alternative rock and the "new" country sounds. And music became a huge marketing tool as filmmakers‚ TV producers and manufacturers of everything from sneakers to soft drinks used hit songs and hot performers to sell their products. Search: how pop culture affects teens
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Examine the salient features of the Phillips`s Curves. How might elementary textbooks be criticised for writing ‘inflation’ on the vertical axis? Introduction Philips curve‚ named after A.W. Philips‚ has caused many fierce debates in the area of macroeconomics since the World War II. Based on the data of wages and employment in UK from 1861to 1957‚ Phillips concluded that there had been an inverse relationship between the percentage rate of unemployment and the percentage rate of change in
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Persuasion Due Date: 20 September 2004 Name of Student: Chor Teck Daryl Toy To Use or Not To Use Singlish “Aiyah! So Headache!” + In recent years‚ there has been much concern on how Singaporeans use English. While some consider Singapore Colloquial English or Singlish as an undeniable part of being a Singaporean‚ others including the Government‚ deem it inferior‚ even condemn it‚ and support the use of Singapore Standard English almost relentlessly (Tan 2002). I shall attempt to address
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Professor Simon M/W History 1301 History essay: Ulysses S Grant Hiram Ulysses Grant was born April 27‚ 1822 in the state of Ohio. Grant was born to an average working family who moved to Georgetown Ohio shortly after Grant’s birth. At the age of 17 Grant did not want to follow his father’s footsteps and carry on the family leather business‚ Grant’s father had his son join into the United States Military Academy at West Point. Grants birth name was Hiram Ulysses Grant‚ upon registering in the
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Canadian Women in the Workforce: 1940’s to the 1970’s The 1940’s to the 1970’s were 30 short years‚ but resulted in a huge revolutionary change to Canadian women and their place in the workforce. The women who lived during this time period fought for the rights that working women have today. Women went from working in their homes to working in stores‚ factories‚ and running the farm. There were plenty of things women had to overcome during this time‚ such as; filling in the job market during WWII
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Harry S Truman was short and resembled an owl with his thick round glasses. He spoke in the Midwesterner ’s flat‚ nasal tone. But he was definitely real‚ and established a reputation for speaking the truth. Born in Lamar‚ MO‚ on May 8‚ 1884‚ Truman was the oldest of three children of John Anderson and Martha Ellen (Young) Truman. His birthplace was just south of the area where his grandparents had moved from Kentucky four decades earlier. The letter "S" in his name was not an abbreviation. It because
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rights for all‚ there are many ways that people are segregated in their daily lives. However‚ today’s segregation is nothing compared to the 1930’s America. The laws in the 1930’s made African-Americans feel the weight of segregation in their daily lives and education. America’s laws of the land help to make segregation an acceptable way of life in the 1930’s. This was especially true in the South. The Jim Crow laws were some of the foundational laws to allow segregation.
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government was not showing the same war footage as these journalist‚ which led to hostile riots such as Kent State Massacre. Towards the end of the American involvement with Vietnam the trust in the government was truly damaged by the censorship‚ 1960’s-1970’s activism‚ and presidential scandals. SUMMARY OF EVIDENCE: The US’ involvement into Vietnam started after North Vietnam was aided by communist countries Russia and China. The North Vietnam (with help from Vietcong) began a massive "recovery"
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MEDIA IN THE 1960’s The role and effect of advertising and propaganda in the 1960’s: ‘Advertising is a form of communication used to persuade an audience (viewers‚ readers or listeners) to take some action with respect to products‚ ideas‚ or services…and generate awareness quickly.’ Advertising is a main element of the marketing community and consists of various types such as display‚ public service‚ digital‚ physical‚ and media advertising. ‘Propaganda is a form of communication that
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