Historical Development of Marginal Costing Marginal cost is the change in the total cost that arises when the quantity produced has an increment by unit. That is‚ it is the cost of producing one more unit of a good. In general terms‚ marginal cost at each level of production includes any additional costs required to produce the next unit. The concept of marginal utility grew out of attempts by economists to explain the determination of price. The term “marginal utility”‚ credited to the Austrian
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Journal of Commerce‚ Vol. 60‚ No. 4‚ pp 39-57‚ 2007. D. P. S. Verma and Surendar Munjal‚ "Brand Loyalty Correlates: Study of FMCG"‚ Abhigyan‚ Vol. XXI‚ No. 2‚ pp 25-31‚ 2003. D.P.S. Verma and Savita Hanspal‚ "Influence of Lifestyles on Consumers ’ Buying Behavior"‚ Paradigm‚ Vol. 4‚ No. 2‚ pp 52-65‚ 2000. Debashis Bhattacharya and Sanjay Gopal Sarkar‚ "Perceived Risk and Information Seeking Behaviour"‚ Indian Journal of Marketing‚ Vol. XXXII‚ No. 5-6‚ pp 3-7‚ 2002. Dr Dharam Sukh Dahiya‚ "Psychographic
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- The benefits and costs of using marketing approach to doing business in Vietnam Successful organizations realize that companies wanting to exist and do business profitably by providing customers with the right product‚ in the right time‚ at the right place with a good promotion is very importance Benefits: Goals of marketing is to stimulate customer‚ maximize consumer by meeting customers’ needs and make them feel pleased with products ‚ after-sales services and following benefits of company
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Student Teacher English November 30‚ 2014 Buying on Credit In a world that is heavily reliant on economics and personal finance on a global scale‚ it is necessary for people to have the availability of credit. Both individuals and businesses use credit to facilitate purchases that they would not have been able to afford in cash. Having access to credit can be either an advantage or a disadvantage‚ depending on whose perspective you look at it from. The ease that is currently experienced with accessing
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With traditionally conservative markets like Surat‚ Chennai and Kolkata now emerging as the cities for luxury labels more and more international luxury brands are looking to make their presence in these places. These cities have opened a wealth of opportunity for brands like Louis Vuitton‚ Armani and Burberry. As Sanjay Kapoor‚ MD‚ Genesis Luxury puts it there is a nascent market waiting to explode. “We think the time has come." Genesis Luxury‚ markets brands such as Armani‚ Burberry and Canali in
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CONSUMER BEHAVIOUR LESSON 41: INDUSTRIAL BUYING BEHAVIOUR Introduction A model is very often referred to as an abstract representation of a process or relationship. In this chapter we are going to deal with the industrial buying process with the help of the Sheth model of Industrial buying. • Perceived risk: When the decision involves risk‚ more members of the DMU will be involved. • Type of purchase :If the type of problem is an extensive problem‚ then more members of Objectives After studying
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Impact of Cost-benefit analysis on industry decision making: Transportation Cost-benefit analysis (CBA)‚ in essence‚ is a tool for decision making. It can be applied to almost any kind of decision in any kind of field. In its most pure form‚ a CBA will aggregate the pros and cons (positive and negative effects) of a proposal‚ and‚ if the pros (benefits) outweigh the cons (costs)‚ the proposal is viable. Usually‚ the analyst will assign monetary values to each of the costs and benefits‚ hence making
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Home buying should be something you look forward to and are excited about. However‚ there are several home buying myths that keep people from actually committing to buying a home simply because of untruths that are floating around out there. That’s why we have compiled the most common myths about home buying and are going to give you the facts once and for all. Don’t let any of these home buying myths keep you from enjoying one of the greatest pleasures in life‚ which is owning your own home. Do
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Law of Equi Marginal Utility According to this‚ a consumer is in equilibrium when he distributes his given money income among various goods in such a way that marginal utility derived from the last rupee spent on each good is the same. Assumptions The main assumptions of the law of equi-marginal utility are as under: (1) Independent utilities. The marginal utilities of different commodities are independent of each other and diminishes with more and more purchases. (2) Constant marginal
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1. The chief economist for Argus Corporation‚ a large appliance manufacturer‚ estimated the firm’s short-run cost function for vacuum cleaners using an average variable cost function of the form. AVC= a + bQ+ cQ^2 (the 2 is suppose to be exponent) Where AVC=dollars per vacuum cleaner and Q=number of vacuum cleaners produced each month. Total fixed cost each month is $180‚000. The following results were obtained: Dependent Variable:AVC R-Square
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