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    CASE 2 FOUR CUSTOMERS IN SEARCH OF SOLUTIONS OVERVIEW Four telephone subscribers from the same street in a suburb of Toronto complain individually to Bell Canada about a variety of different problems. Is there more to each problem than might appear on the surface? Does it offer Bell a marketing opportunity? TEACHING OBJECTIVES • Provoke a discussion of the potential underlying causes of consumer complaints. • Highlight the fact that complaints are often opportunities in disguise‚

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    My mom‚ Gaby Hernandez‚ was born in April 1972‚ in a little calm and close-knit village named El Uncidero in Zacatecas‚ Mexico. She came for first time to the United States in July 1978 by paying a coyote (person who leads others across the border). After leaving about two years later‚ she came back permanently to the United States in January 1991. Once she had came back to the United States for the second time‚ she was more mature and was seeking for a better future for herself. The village was

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    Introduction to Case Study by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 2‚ July‚ 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem

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    CASE Raynal‚ W. “Teaming with Enthusiasm.” Auto-Week‚ May 4‚ 1992. Royer‚ P. S. “Risk Management: The Undiscovered Dimension of Project Management.” PM Network‚ September 2000. An extended version of this article appears in Project Management Journal‚ March 2000. Sheffi‚ Y. The Resilient Enterprise. Cambridge‚ MA: MIT Press‚ 2005. Stamatis‚ D. H. Failure Mode and Effect Analysis: FMEA from Theory to Execution‚ 2nd ed. ASQ Quality Press‚ 2003. Tennant‚ D. “PMO Failure: An Observation‚”

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    Appearances: They Say More About You Than You Think The term “homophobia” brings to mind individuals that hate those who are homosexual. Most of us aren’t ignorant to the fact that homophobia is a problem in America. These homophobic people call homosexuals “faggots” or “dykes” with no regard as to if these people are actually gay or not. We often believe this is as far as it is taken. Carmen Vazquez’s argument in her 1992 essay “Appearances”‚ slightly changes the definition of homophobia (Goodreads)

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    practically make everyone’s job a little easier. 2. Diagnosis In this case study we can diagnose that Mr. Becker is obviously bias in implementing regulations which are internally favorable not knowing that his external environment or his employees might not be able to cope with the business strategy he’s doing. This kind of bias is called “Self-serving bias”. 3. Solutions We could clearly recommend several solutions that we can do to

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    Objective The objective of this study is to decide the best decision for Scott’s Miracle-Gro on whether to outsource their production to china or stay in the Temecula plant in California. Factors such as risks/benefits‚ and cost analysis will be considered in reaching an outcome onto what will be the best option for Scott’s Miracle-Gro in order to maximize profit‚ efficiency‚ and long-term growth. Suggestions The best option for Scott’s Miracle-Gro is to stay in the United States. This will benefit

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    Santa Maria del Fiore The Santa Maria del Fiore was to be the most beautiful attraction of Florence. The building would be the biggest project for Florence nevertheless the complications would decelerate the process. The will of the citizens allowed the building to continue in order to finish the masterpiece they had started‚ no matter what the expense. Flying buttresses were the traditional towers for gothic architecture but those were considered unappealing to the people of Florence. The

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    Engineering Economic Analysis Case Study Case Name The Smithson’s Mortgage Case Study Teams This case is designed to be conducted by a team of students. The discussion‚ questioning‚ and resolution of differences is an important part of the learning experience. Another significant advantage is the sharing of the workload in preparing the final case study report. Knowledge Background This case draws heavily on the material presented in Chapters 2 and 3 of Principles of Engineering Economic Analysis

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    retailers to deliver its products to a client base of approximately 50 million people. Recognizing that its existing information management systems were not sophisticated enough to cope with the changing needs of the business‚ V-Guard sought a robust solution that would promote enhanced information and process control‚ and provide Robin Joy‚ CIO and General Manager of V-Guard Industries Ltd‚ explains‚ “Our existing IT systems had been developed in-house and had supported us well in the past‚ but gaps

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