LESSON-18 CHANNELS OF DISTRIBUTION Dr Subhanjali Chopra STRUCTURE 18.0 Introduction 18.1 Objectives 18.2 Meaning of Channels of Distribution 18.3 Kinds of Distribution Channels 18.4 Choice of Channel of Distribution 18.5 Summary 18.6 Glossary 18.7 Self Assessment Questions 18.8 Further Readings 18.0 INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product‚ the entrepreneur has to decide channels or routes through
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Marks and spencers Introduction Marks and spencers was founded in Leeds‚ west Yorkshire in 1884‚ but the current headquarters for the retail industry is located in London. The founders of the worldwide industry were sir Michael marks and Thomas spencer with the current ceo of the industry being Marc bolland and the chairman being Robert swanell. As of 2010 the industry has 1010 stores worldwide with the revenue being £9.934.3 billion as of 2012 and the operating income being £746.5 million as of
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selection of distribution channels and sales representation is key to successful marketing. It’s fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing‚ packaging‚ and product mix are among these flexible choices. However‚ distribution and sales decisions‚ once made‚ are much more difficult to change. And distribution affects the selection and utilization of all other marketing tools. There is a wide variety of possible distribution channels‚ including:
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Channels of Distribution 1 Channels of Distribution – Article Review #2 Katarina Mikalacki Marketing 421 Doula Zahropoulos October 06‚ 2004 Channels of Distribution 2 Having access to good distribution is fundamental to good marketing. Business operators need to be able to deliver their products and services to the right people‚ at the right time‚ in the right quantities
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Channels of Distribution Lesson 20 Channels of Distribution Are you aware that the study material of Business Studies‚ which is now in your hands‚ is prepared at the headquarters of the National Institute of Open Schooling (NIOS) situated at New Delhi. How did it come to your hands? Was it available at your study centre or you bought it from the market? If you got it from your study centre‚ then just think for a while: how did it reach your study centre? Actually‚ after publishing the
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A channel of distribution can be defined as the collection of organizational units‚ institutions‚ or agencies within or external to the manufacturer‚ which perform the functions that support product marketing. The marketing functions are pervasive: they include buying‚ selling‚ transporting‚ storing‚ grading‚ financing‚ bearing market risk‚ and providing marketing information. Any organizational unit‚ institution‚ or agency that performs one or more of the marketing functions is a member of a channel
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Distribution in the Wider Marketing Context Although the focus of this thesis is on distribution‚ it is important to see distribution as a critical aspect of an organisation’s wider marketing strategy. Hudson (2008: 8) cited Kotler’s (1984) definition of marketing which reflected the importance of distribution as a major aspect of the marketing process: The process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchange
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Tourism distribution channel is a system of intermediaries or middleman that facilitates the sale and delivery of tourism services from suppliers to consumers (Buhalis and Law‚ 2001). Distribution channels can serve as part of the marketing mix that can makes the products available to consumers as the link between suppliers of tourism products and their end consumers‚ as well as the bridge between supply and demand (Kracht and Wang‚ 2010). This shows that‚ important to have a good distribution channel
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Case Study: Marks and Spencer‚ Ltd. (A) Marks and Spencer has a reputation of greatness and quality in the U.K. Their five tenets of operating principals are the cornerstone of the company’s strength in the industry. They fostered strong human relations with its customers‚ suppliers‚ and staff through offering selective range of high-quality merchandise at reasonable prices‚ encouraging suppliers to use top-notch modern technology‚ growth‚ and cooperation to enforce the highest standard of quality
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evaluate how M&S can survive in this ever changing market Introduction: Marks and Spencer the Britain retailer (often referred to as Marks & Sparks by locals) is a general retailer that sells clothes‚ gifts‚ home furnishings‚ and foods under the brand name St. Michael in the UK‚ Europe‚ the Americas and Far East. The company also operates in the financial services segment. Marks & Spencer was started in 1884 by Michael Marks in the Leeds market. The company strived for value and low prices and worked
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