Arvind Lifestyle Brands Ltd. Brand: Strategy to enhance the loyalty of the Arrow Aristocracy Program members SIP Report submitted in partial fulfilment of the requirements for the PGDM programme By Sreechand Nambiar Supervisors: 1. Mr. Aashish Benjamin Oommen 2. Prof. Shiv Nath Sinha Institute of Management Technology‚ Nagpur 2010-2012 Table of Contents 1. Acknowledgement................................................................................
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Odysseus‚ the main character of The Odyssey‚ is a man of great courage who is married to Penelope‚ Queen of Ithaca. Even though it is fundamentally known that Odysseus is in union with Penelope‚ he is involved in intimate actions with a few goddesses on his journey home to Ithaca from the Trojan War. For example‚ regardless of Odysseus’ longing to return home‚ he is tempted first by Calypso‚ spending eight years imprisoned on her island‚ and ultimately remaining true to Penelope in his heart. Also
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Campbell Ewald: R-E-S-P-E-C-T Spells Loyalty 1. Recap and Analyze the Relevant Facts - In the last twenty years there has been a disconnect between Customer Satisfaction and Customer Loyalty. For this reason Campbell-Ewald studied one aspect of the disconnection: Respect. This research resulted in the identification of Five People Principles: Appreciate me: Customers should feel appreciated. Intentions do not matter‚ but actions do: What a firm actually does is more important than what
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I just recently finished reading Five Flavors of Dumb by: Antony John. John’s novel is a realistic fiction book that is about a girl finally finding out who she really is and what she ’s really made of. Despite the fact that Piper‚ the main protagonist‚ is deaf‚ she never gives up on what she believes in. The novel mainly focuses on the problems that a deaf Piper faces while trying to manage a rock band. Not only does the story project her problem dealing with the band‚ Dumb‚ but it also shows the
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Loyalty Loyalty is defined as a feeling of strong support and allegiance for someone or something In the unknown author’s epic poem “Beowulf” and in J.R.R. Tolkien’s fantasy novel The Hobbit both forms of loyalty are significantly represented. “Beowulf” tells the story of Beowulf‚ a Geatish warrior‚ who comes to the aid of the King of the Danes‚ whose kingdom is being terrorized by a monster‚ which leads to Beowulf battling other monsters who want vengeance. The Hobbit portrays a tale about a hobbit
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Is brand loyalty of consumers affected by a financial crisis? The current financial crisis has spread around the world and no consumer has stayed untouched. In economic downturns‚ consumers are trying to better manage their expenses due to uncertainty for the future. In such cases‚ their brand loyalty might be shaken. Especially for UK consumers‚ whose purchasing power is lower than the other nations‚ the situation in the beginning of 2010 seems to be much more difficult. Hence‚ the purpose of
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funeral. Persuasion can be ingenious in plentiful ways‚ Brutus and Antony swept the crowd in their own ways. However‚ by looking at the ethos‚ pathos‚ and logos in both Brutus’s and Antony’s speeches‚ Antony can be seen as more persuasive. Firstly‚ both of them used ethos in their speeches. Brutus was only able to persuade the people by implying them to believe that Caesar was too ambitious just because he said so‚ whereas Antony had actual reasons to be believable. "Believe me for my honor and have
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you’re with.” (Charley Malloy) ‘Loyalty and betrayal are central to this film.’ Discuss. “I was ratting on myself all them years‚ and I didn’t even know it.” Terry Malloy’s eventual realisation in Elia Kazan’s film‚ On the Waterfront (1954)‚ reveals the philosophical nature of allegiances that the story of an exploited waterfront community’s resistance to an oppressive mob is centred on. Set on the docks of Hoboken‚ New Jersey‚ the film explores how certain loyalties are detrimental to one’s dignity
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and through this‚ reveal similarities between one another‚ whilst reinforcing the texts distinctive qualities. Personal morality in both texts influences the key concerns of loyalty and its opposite disloyalty and how it can be used to gain and maintain power‚ Machiavelli proves that the success of leader lies with the loyalty of the people and this is mirrored in the downfall of Julius Caesar‚ as well as this‚ both texts makes comment on the deceitful nature of manipulation‚ how it can be used cunningly
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Goose’s “saving grace” is strong brand loyalty Grey Goose continues to do well in sales‚ despite some decline‚ and they continue to be highly recommended. While a change in financial management techniques may be in order‚ your suggestions associated to target costing may be more harmful than good. As you explained‚ Grey Goose’s advertising campaign specifically cites the use of fine ingredients and being the best. This advertising has placed them as 2010’s brand with the 4th most loyal customers
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