TUGAS MEDIA BARU “Brand Activation” Disusun Oleh: Descy Arfiyani C0708022 Desain Komunikasi Visual UNIVERSITAS SEBELAS MARET 2010 Brand Activation merupakan aktifitas dua arah dimana sebuah brand ada untuk “bergerak” mendekati target market maupun target audience. Sedangkan target sendiri melakukan aktifitas yang berhubungan dengan fasilitas aktifasi yang disediakan oleh penyelenggara. Aktifitas pemasaran ini berbeda jauh dengan aktifitas iklan yang biasa disebut sebagai
Premium
TABLE OF CONTENTS PAGE 1 INTRODUCTION 2 COMMUNICATION 3 TEXTUAL ANALYSIS : NARRATIVE AND ARGUMENT 4 NARRATIVE ANALYSIS 5 MEDIA AND VISUAL LITERACY 6 MEDIA ‚ LANGUAGE AND DISCOURSE 7 CONCLUSION 8 SELF – ASSESSMENT AND SELF - REFLECTION SOURCES CONSULTED 1. INTRODUCTION The following portfolio will be examining communication and media semiotics through identifying the various functions of a sign in the
Free Logic Inductive reasoning Deductive reasoning
In the last 50 years the media influence has grown exponentially with the advance of technology‚ first there was the telegraph‚ then the radio‚ the newspaper‚ magazines‚ television and now the internet. Before discussing the influence of mass media on society it is imperative to explain the three basic functions of mass media; they are providing news/information‚ entertainment and education. The first and foremost function of the media in a society is to provide news and information to the masses
Free Mass media Advertising Entertainment
The mass media‚ including TV‚ radio‚ newspapers have a great influence on people and especially on the younger generation. It plays an important role in shaping the opinions and position of the younger generation. Argue for or against this statement Mass media is media which is intended for a large audience. It may take the form of broadcast media‚ as in the case of television and radio‚ or print media‚ like newspapers and magazines. Internet media can also attain mass media status‚ and many mass
Free Mass media Broadcasting Newspaper
• Usman Sabir • Hafiz Usama Mehtab • Rizwan Jabbar • Waqas • Numan Saeed University of education (Lower mall campus) Lahore EFFECTS OF MEDIA ON HUMAN BEHAVIOR Dedications To my father‚ Muhammad Beram Khan‚ who make me stronger and give me a different positive point of view‚ my mother who gives
Premium Mass media Human behavior Media influence
The Media and the Negative Affect on the African American Community Malcolm X‚ was a civil rights activist in the 1960s‚ famous for his quote‚ “by any means necessary.” According to Malcolm X (1960s)‚ “The media’s the most powerful entity on earth. They have the power to make the innocent guilty and the guilty innocent‚ and that’s power. Because they control the minds of the masses.” The media has sullied African Americans for many‚ many years which lead me to believe they should be censored
Free Barack Obama Democratic Party African American
Broadcast Media Introduction Over time‚ there are numerous aspects that have dynamically changed the facets of this world‚ and the societies that exist within in. Amongst the pivotal aspects that have played a pivotal role in this regard‚ is the broadcast media. In return‚ what media has really effected and altered is the horizon of common/ general public‚ and assimilated them to the varying dynamics of this world‚ and the occurrences that take place within it. History of Broadcast Media The
Premium Broadcasting Radio Mass media
Media: Most of the budget First‚ advertising media take up most of the advertising budget. Media time and space are expensive: in a typical advertising campaign‚ the media costs account for 80 to 85 percent of the advertising budget; the remaining 15 or 20 percent covers research‚ message‚ production‚ evaluation‚ and profits for the advertising agency. Advertising media control the bulk of adverting budget‚ therefore they spend sufficient time and efforts making sure that the media plans are
Premium Advertising
film‚ or broadcast Online journalism can include multimedia elements: text and graphics (newspapers and books)‚ sound‚ music‚ motion video‚ and animation (broadcast radio‚ TV‚ film)‚ 3D‚ etc. Online journalism is interactive‚ because the communication process not be in one direction but there is an interaction between the sender and receiver and there is also an exchange of roles‚ among them Interactivity in online journalism is leading to citizen journalism and participatory journalism because
Free Newspaper Mass media News
become a global village. It is media that has shrunk the world into a village. Telecommunication‚ TV‚ radio‚ and now computers have reduced distances and brought the countries of the world closer to each other. Free media is the integral part of democracy. It acts as the custodian of democracy and facilitates the decision-making process. It has become the voice of the masses. Indeed‚ it is instrumental in shaping the public opinion. A society with restricted media is just like stagnant water. Such
Free Mass media Journalism Democracy