MKTG 2910 Consumer Behavior – SP12 Final Exam Review Sheet (Rev. 5.12) NOTE: Be familiar with/understand these terms and concepts for final exam. Chapter 1 Why marketers study CB: Marketers who understand CB put out better products that are mutually beneficial in value to the customer and the firm. The firm can only build value by understanding what leads to high-value. Qualitative Research: Discovery that is gathered in a relatively unstructured way (ie: interviews case analysis focus groups)
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Classification of milk products based on the manufacturing process Milk is important for both children and adults because it is a source of minerals‚ calcium‚ protein and phosphorus. Currently‚ there are different kinds of milk products in the market. Here are some types of milk based on the manufacturing process: -UHT Liquid Milk UHT is stands for Ultra High Temperature Processing or Ultra Heat Treatment. It is a way to sterilize food through to high heat process about 24 seconds at 135-140
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Methods of analysis for the consumer behavior Qualitative studies: Behavior can also be measured through qualitative tools and techniques such as focus group‚ depth interview (individual) and psychological tests. That helps to identify consumer opinions‚ beliefs and feelings by getting them involved in open discussions. Focus group= in focus group interview‚ there is a group of consumers between 6 and 12 persons called together and a moderator who control this interview. The discussion
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---------------------------------------------------------- 3 3. Vision ---------------------------------------------------------- 3 2. Executive Summary ---------------------------------------------------------- 4 3. Situation Analysis: SWOT analysis 1. Strengths ---------------------------------------------------------- 5 2. Weakness ---------------------------------------------------------- 6 3. Opportunities ---------------------------------------------------------- 6
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TARGET MARKET ANALYSIS (Biozet Attack Laundry Powder) The Kao Corporation is originated by Mr. Tomiro Nagase and founded in June 1887. High quality toiletry soap becomes first manufactured goods that are launched. This corporation started to develop and expand their business to other field of business such as the beauty care business wherein the company recommend prestige cosmetics‚ and premium skin care and hair care products‚ and the fabric and home care business‚ which contain laundry detergents
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Sanlu Milk Crises #1 Background On 12 September 2008‚ Sanlu Group‚ the biggest producer of milk powder in China‚ rocked the country when it admitted that its infant formula had been contaminated with the toxic chemical melamine. China’s national inspection agency extended its investigation to other dairy manufacturers across the nation. Shockingly‚ products of 21 other dairies‚ including some famous Chinese brands‚ also tested positive for melamine. Due to consumption of melamine-laced milk products
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The goal of this article by Rego‚ Billett and Morgan is to uncover the relationship between consumer-based brand equity and firm risk from financial angle. Firstly‚ the authors introduced consumer-based brand equity (CBBE) and firm risk which will be the main subject to study in this article. As is indicated in empirical literature‚ market-based brand should not only increase their income but also lower their risks. Also by reducing their risks‚ their value would be increased too‚ thus this will
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International Market Analysis | Market assessment between Greece and Dubai | | The purpose of this report is to critically analyze the attractiveness between Greece and Dubai‚ for market entry‚ by Riverina Cheese Pty‚ and achieve market share. In addition entry strategy‚ marketing mix and competitor analysis is also formulated. | | | | | Contents Introduction 3 Company and Product Background 3 Comparative Country and Product Market Attractiveness Assessment with Justification
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Pacific Brands Case Study Contents Introduction 1. Problem Identification 1.1 Cost Reduction 1.2 Structural Reorganisation 1.3 Ethics and Social Responsibility 2. Problem Analysis 2.1 Cost Reduction 2.2 Structural Reorganisation 2.3 Ethics and Social Responsibility 3. Recommendations 4. Bibliography Introduction Pacific Brands is an Australian based textile retail business that operates throughout Australia‚ New Zealand‚ United Kingdom and Asia. Within the following
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|Starbucks Coffee Company | |Consumer Analysis Project | | | |
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