2014 615665-662152 [Foreign market analysis] International Marketing Assignment The luxury cosmetics market Table of contents I/ Product & Geographic description of the market2 II/ Demand estimation3 III/ Business climate assessment – The Coface analysis5 IV/ Competition analysis5 V/ Harrel & Keifer’s matrix6 VI/ SLEPT factors applied on Chinese luxury cosmetic7 Social (and cultural) factors7 Legal factors8 Economic factors8 Political factors10 Technological factors10
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Meat Substitutes Market by Source (Soy‚ Wheat‚ Mycoprotein)‚ Type (Tofu‚ Tempeh‚ TVP‚ Seitan‚ Quorn‚ Others)‚ Category (Frozen‚ Refrigerated‚ Shelf-Stable) & Geography - Global Trends‚ Forecasts up to 2019 Released On 9th June 2014 Owing to the rise in living standards‚ rising health awareness‚ outbreak of animal disease‚ and ethics‚ that is‚ not to kill the animals or the concern towards the animals are driving the people to be vegetarian‚ which in turn is fuelling the demand for the meat substitutes
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Coke market analysis Name Institution Coke Market Analysis Coke is a carbonated soft drink beverage produced by the Coca-Cola Company. The Coca- Cola Company is based in Atlanta and owns the trademark coke. Coke is produced in several product lines’ which include caffeine free cola‚ diet coke‚ coke zero and coca-cola vanilla. Coke as a product is available and also targets all the 200 countries in the world thus it is not restricted to any given region. It is also the main dominant product
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{text:bookmark-end} Executive Summary {text:bookmark-start} {text:bookmark-end} {text:bookmark-end} In the UK‚ the supermarket and superstore market continues to grow. In 2002‚ retail sales of food through supermarkets and superstores reached an estimated £83.68bn‚ a growth of 5.1% on the previous year. {text:bookmark-start} {text:bookmark-end} The market is composed primarily of major chains‚ with outlets nationwide. Alongside these are smaller operations with a traditionally regional bias‚ although
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strategy used and implemented by the low-budget airline. The strengths‚ weaknesses‚ opportunities and threats‚ known as SWOT analysis‚ will also be illustrated along with the external environment better known as PEST analysis which consists of the political‚ environmental‚ social/cultural and technology factors of easyJet. In addition an analysis of the competitive market environment of easyJet will be shown‚ which includes an overview of easyJet’s main competitors and the nature of business in
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1. Executive Summary This report presents an analysis of The Body Shop PLC’s pro forma financials from 2002-2004 and insights into financial requirements for the company as it moves forward with their new strategies for achieving operational efficiencies and reclaim its brand image as a top manufacturer-retailer in the beauty and personal care industry. We have constructed pro forma financial statements based on the sales-driven estimates and interest and tax fixed burdens. The key determining
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In January 1986 The Body Shop company went to the London Stock Exchange Market. From that day on the organization had to act differently. With a capital injection the company could turn from being a niche retailer to an international corporation . The Body Shop has been listed on the London Stock Exchange for 20 years and finally it was taken over by a cosmetic giant from France‚ L’Oreal‚ in March 2006. It is said that‚ despite this huge change in ownership‚ “Anita Roddick’s baby”
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MARKET AUDIT AND COMPETITIVE MARKET ANALYSIS Geographical region Estonia is the smallest of the three Baltic states‚ the main geographical landscape of plains‚ agricultural land‚ forests and swamps. All position low and flat‚ with an average elevation of less than 50 meters. Mild climate‚ influenced by the North Atlantic Drift‚ warm in winter and cool in summer. Average annual rainfall of 480-580 mm. Form of transportation and communication available in that region Estonia is an open economy
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outskirts of the Tsukiji Inner Markets‚ lies the outer markets. This location is most notable from its hundreds of shops selling food‚ fruits‚ seafood‚ souvenirs and many other products. This location is busy from the times of 7 am to about 3 pm. With over 400 shops there are many different food types of varying recipes to try out and enjoy whilst shopping at the local stores. Many popular and familiar brands started out in the restaurant in the Tsukiji Outer Markets such as Kibun‚ Aji-no-Hyodo‚ and
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Street Art is widely defined as art developed in public spaces such as stencil‚ sticker‚ poster‚ graffiti‚ and various other forms. In “Exit through the Gift Shop” directed by an unknown street artist who goes under the alias "Banksy‚" tells a story of Thierry Guetta and his obsession with filmography…more specifically filming fascinating street art being created. Guetta films a series of several street artists making art‚ more importantly Banksy. Whose true identity is unknown to the public and
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