PROJECT REPORT ON MARKET SEGMENTATION LIST OF CONTENTS SL NO | TITLE | PAGENO | I. | INTRODUCTION | 5-8 | II. | LITERATURE REVIEW | 9-15 | III. | RESEARCH METHODOLOGY | 16-19 | IV. | ANALYSIS | 20-31 | V. | FINDINGS | 32-33 | VI. | SUGGESTIONS | 34 | VII. | CONCLUSION | 35-36 | VIII. | BIBLIOGRAPHY | 37 | IX. | APPENDIX | 38-43 | CHAPTER-1 INTRODUCTION Market segmentation is the identification of portions of the market that
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Market Research Report Pepsi Cola MKT201: Market & Audience Research Brand loyalty of generation Y to the Pepsi-Cola brand Table of Contents Summary of Background 2 Marketing Problem 3 Research Methodology 4 Research Objectives 4 Hypothesis 5 Marketing Research Problems 5 Analysis Steps Taken 6 Statistical Procedures 7 Findings from Analysis 8 Recommendations and Implications 9 References 10 Appendix 1 11 SURVEY 11 Appendix 2 13 SURVEY RESULTS 13 Summary
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Furniture report Furniture Market – 70% Domestic 20% Office 10% Other Some of the most prominent players in the premium furniture industry are now focusing on Noida-Greater Noida‚ Faridabad and Gurgaon for both home and office furniture. Names like Ebony Gautier‚ Evok‚ Durian‚ Godrej Interio‚ Natuzzi and Stanley feature in this coveted list of premium brands. The target group for these brands
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developing an offering for those segments of the total market that the organisation can best serve (Elliott et al‚ 2012‚ p. 182.) This process can be broken up into 3 sections – Segmentation‚ Targeting and Positioning. IKEA will be introducing a new range of healthy frozen pre-prepared meals and must go through this process to discover which segment the product will best serve. SEGMENTATION 1. Identify Segmentation Variables Market Segmentation is the first stage of the target marketing
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MODULE-I 1.1. INTRODUCTION TO FAKE PRODUCTS "A rural consumer is brand loyal and this also makes it easy to sell look-alike" - Mr. R.V. Rajan‚ CMD‚ Anuragh Fake products are of two types – one: counterfeit products and two: pass-off products. Counterfeit products are fake products that bear identical name of product/ packaging/graphics/colour scheme and even same name and address as the genuine
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INTERNATIONAL MARKET COMPETITIVENESS REPORT Olive SkinCare Company is an Australian owned organic skincare brand which encompasses a range of organic certified goods by the Australian Certified Organic organisation (Olive Skincare‚ 2013). Its unique market proposition is based on pure organic olive oil‚ a unique soap making process‚ its organic status and the benefits this product has on things such as eczema and psoriasis (Com Luv‚ 2011). Marketing Position (S.W.O.T)- Developed in accordance
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Customer Services Report I am working as Assistant Head of the Customer Service Department. The profits last year made a decrease which resulted in increase for competitors in the Travel and Tourism Industry. First Impressions My first impressions on Alton Towers were that the company image that currently stands is very good‚ the logo is bright and it also shows that the company is the wonderland that people want to visit‚ the premises which holds Alton Towers is immaculate. When you first walk
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Selected Market Cultural Report In Spain Intro - This report will look at the cultural analysis of Spain‚ dealing with the country’s culture and business culture. It will deal with the cultural components that are prevalent in the country‚ how the culture affects international business and what business operators can do to operate effectively in Spain. Reasons for Selection of Country - My reasons for selecting Spain for the market cultural report is due to its diverse people
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Boom predicted in Indian beer market One of the world’s largest breweries plans to invest $100m (£70m) in the Indian beer market in the next five years. South African Breweries (SAB)‚ the world’s fifth largest brewer‚ aims to increase its share of the Indian market from 4% to 25%. SAB says it expects the Indian market‚ currently selling 72 million cases of beer a year‚ to treble in size in the next 10 years. A shift in drinking preferences from spirits to beer‚ and also some relaxation in
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Chloromethane Market by Type Published on 18th April 2014 The report covers the important global chloromethanes markets. It further divides the market on the basis of types‚ Methyl Chloride‚ Methylene Chloride‚ Chloroform‚ and Carbon Tetrachloride; its applications‚ and geography. The market data for these types is given with respect to volume (kilotons) and value ($million). The market value of chloromethanes was estimated to be $1‚401 million in 2012 and is projected to grow with a CAGR of about
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