1.) What are the five guidelines for creating a survey? How would you describe them? Be Clear: ask questions that are easily understandable so that the respondents know how to answer them -Minimize Bias: do not allow questions to lead to‚ or be loaded on‚ a particular side of a debate or version of a problem -Allow for Disagreement/ Uncertainty: give the option for the respondent to say no‚ or I don’t know to a question -Don’t ask unanswerable questions: do not ask questions that do not pertain to
Premium Qualitative research Average Question
1 Revision Notes – Competitive Markets and How They Work What is a ‘Competitive Market’? • In the previous chapter‚ the market economy was one of the three main types of economic system • The market economy tries to resolve the economic problem via demand and supply‚ through the price mechanism • But how do markets work? And how does it allocate scarce resources in relation to our infinite wants • There are many examples of markets‚ but each has the same basic characteristics:
Premium Supply and demand
Project—— The real meaning of GDP I. Background Since 1985‚ when the State Council of China approved to establish a System of National Accounting (SNA)‚ using the gross domestic product (GDP) to measure the national economy‚ more and more people are getting familiar to this word. We must have heard about it for countless times. At the end of 2010‚ China has overtaken Japan as the world’s second biggest economy in terms of GDP‚ which has drawn attention all around the world and has made Chinese
Premium Gross domestic product
There are many ways to segment markets‚ but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region. Tesla can use a geographic segmentation because gas prices
Premium Tesla Roadster Tesla Motors Marketing
has been there in market for last 26 years & it is currently best selling brand of unilever. At that time it was leading mens deodorant in Europe and was popular in india in “ grey market “. In india it was launched in 1999 Hul had the brands denim and rexona and was ruling the market. It was priced at the premium above the denim brand whch was positioned as a male deo brand * Geographic:- * Urban The axe effect promoted as the naughtiest brand in the Indian market covers male urban
Premium Brand Odor Advertising
consumer can afford. In a two good case‚ we can think of quantities of good X on the horizontal axis and quantities of good Y on the vertical axis. The term is often used when there are many goods‚ and without reference to any actual graphs. Example: Rose Bole has only $100 to spend on her two passions in life: buying books and attending movies. If all books cost $5.00 and all movies cost $2.50 (these are simply assumptions
Premium Consumer theory Euclidean geometry Analytic geometry
TECHNICAL ENGLISH FACILITIES TRANSFER OF TECHNOLOGY TO THE WORLD MARKET SYNOPSIS: INTRODUCTION HISTORY OF ENGLISH ENGLISH AS INTERNATIONAL LANGUAGE TRANSFER OF TECHNOLOGY THE PART OF ENGLISH IN TRANSFER OF TECHNOLOGY CONCLUSION INTRODUCTION Technology transfer is the process of sharing of skills‚ knowledge‚ technologies‚ methods of manufacturing‚ samples of manufacturing and facilities among governments and other institutions to ensure that scientific and technological
Premium Internet
California Milk Advisory Board Real California Cheese This case was written by Professor Michelle Greenwald‚ Visiting Professor at HEC‚ Paris‚ for use with Advertising and Promotion: An Integrated Marketing Communications Perspective – 7th edition by George E. Belch and Michael A. Belch. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. Introduction In 1982‚ faced with declining milk
Premium Cheese Milk
Lecture 5: Markets and Demand Money. -Barter requires no special tools. -Buying and selling requires money. -Selling means obtaining money in exchange for goods. -Buying is the opposite. -Commodity money: salt‚ gold. -Fiat money: modern money. Has no value of its own (paper or computer memory)‚ its declared to be money by the government or other institution. Acceptance of money. -Why do people accept paper money? We accept it because we know others will accept it. -Bitcoin: money invented
Premium Supply and demand
Real Madrid - The Business 1. Analyze Real Madrid ’s business strategy using the value chain and competitive forces models. Why has the team been so successful? Value chain analysis: [1] Primary activities: Operations - Here we can consider all the activities related with the team‚ including played games. We can think about a game as a performance‚ which the team sells among other things. Every time the team enters the pitch‚ Real Madrid is producing a product that sells. Marketing and Commercialization
Premium La Liga Madrid David Beckham