MARKETING PLAN: FULL SWING GOLF PENETRATION INTO INDONESIA MARKET By: STEPHEN HENDRA GUNAWAN -29110330MBA-ITB X-44 2011 School of Business & Management Institut Teknologi Bandung Assignment Cover Sheet for Students An assignment cover sheet needs to be included with each assignment. Please complete all detail clearly. If you are submitting the assignment on paper‚ please staple this sheet to the front of each assignment. If you are submitting the assignment online‚ please ensure
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Pure play business benefits us from minimizing the start up cost like rental fee‚ utilities fee‚ and other maintenance cost. Internet is a global reach network‚ doing business through Internet is able to help us to expand our business into global market easier. Our website is named FunArt.com (www.funart.com) and selling customized T-shirt which allow customer to design their own unique T-shirt that other website may not able to do. This unique feature helps our business to stand out among all
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schedule please. Purchase option NPV is still lower than the NPV of the Lease option by $3‚409. The conclusion is that RCGB should lease the carts from B. QUESTION 4: Delta NPV after tax is $4‚000 This means that Annual Payment x 3.993 = $4‚000 (factor 3.993 used for 5 years‚ 8%) Annual Payment after tax = 4‚000 / 3.993 = 1‚001.75 (for 40 carts) Annual Payment per cart after tax = 1‚001.75 / 40 = 25.04 Annual Payment per cart
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Overview The new business venture we selected is a golf course. In recent years traditional golf courses has been known to have difficulty. The main issues contributing to these difficulties based on studies of the business is that most golf courses do not actively invest in developing casual players into avid players‚ they do not invest in the service needed to make the experience less intimidating‚ most courses exist in "overbuilt" areas where the golf hole to population ration is undesirable or the
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"Is golf a sport? Yes‚ golf most definitely is a sport! Learning to play golf will develop many skills such as: Hand and Eye Coordination‚ Speed‚ Flexibility‚ Balance‚ Rhythm‚ Aiming/Accuracy and that all important ingredient Concentration." Because we agree with the statement made by Sebastian Jost‚ former professional golfer and current golf coach‚ my partner and I affirm that golf is a sport. We offer the following 2 reasons to support our side‚ golf is as physically challenging as many other
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Callaway Golf Pear (Chanappiya) Choomjai‚ Darrell Thompson‚ Kent (Zhengyuan) Chan History of Callaway Golf • • • • • • • • • 1981 Ely Callaway sells a wine vineyard for $14 million dollars 1983 Ely renames the company Callaway Hickory Stick USA 1985 Company moves to Carlsbad‚ CA. 1986 Callaway becomes the first company to use computer controlled machines to insure flatness of the clubs‚ along with new and innovative designs. 1988 Company renames its self Callaway Golf 1989 Introduces traditional
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#3: "COMPETITION IN THE GOLF EQUIPMENT INDUSTRY” From its earliest beginnings in the 1450’s‚ golf was a peculiar game that tested the individual skill of each person who played. It is a game that takes a player on a journey through a number of “greens.” The player must try to get the small‚ hard golf ball into the “green” or “putting green” which contains a hole in the ground. The player can only hit the ball with a golf club. Golf equipment‚ such as golf clubs‚ golf balls‚ and the like are
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Even though some people say that golf is not actually a sport‚ this is definitely not true. It is without a doubt a great sport that can challenge a person physicall and mentally as well. In order to be convinced about this fact‚ have a look at the following reasons why golf is a sport for all ages. You spend lots of time outdoors‚ surrounded by nature This is something that will definitely have a positive impact on your overall health‚ no matter the age. Spending time outdoors surrounded by nature
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Case: Competition in the golf equipment Industry 1.What are the defining characteristics of the golf equipment industry? What is the industry like? The golf industry in total contains 62 Billion Dollars of goods and services. The golf equipment industry in particular contains 4 Billion Dollars. It contains golf clubs‚ balls‚ gloves‚ footwear‚ weges‚ bags‚ irons‚ putters‚ etc. There has been a decline in the industry from 200-2003 and an increase from 2003-2007 especially in drivers and woods
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awareness to perform at their peak. This break-through proves to be one of the largest in sports technology today. Now that they came up with a product‚ the next most important topic to discuss was advertisement. They needed to know exactly how to market this product. When Gatorade first came out‚ the advertisements displayed to its viewers how the efficiency level rises when you use their particular item for consumption. One of the keys to effectively advertising can be seen through repetition. Gatorade
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