Journal of Economics and Sustainable Development ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online) Vol.2‚ No.4‚ 2011 www.iiste.org Role of CRM in Profitability of Service Organizations: A Case of a Leading Telecommunication Company in Bangladesh Mohammad Mizenur Rahaman (Corresponding Author) Assistant Professor Department of Business Administration Shahjalal University of Science and Technology Sylhet -3114‚ Bangladesh E-mail: mizen.ban.sust@gmail.com Alternative E-mail: mizen_397@yahoo.com
Premium Customer relationship management
Case 21 Southwest Airlines Contents Introduction 1 The Problem 1 The Analyses 2 The Alternatives 3 The Recommendations 4 Conclusions 4 References 4 Introduction Millions of people fly everyday. Southwest airlines provide low-fare travel among 58 cities in the United States. Although the airline industry suffered greatly in the aftermath of September 11‚ Southwest was able to continue to hold strong. Southwest airline continues to maintain steady sales as much of the industry
Premium
Delux Tool Case Study Currently the companies‚ Delux Machine Tools‚ Safe Buy Insurance Co.‚ and MicroAge Software are all operating more or less separately‚ but all under the management of I.M. Tycoon. The assumption is that in order for the three entities to properly function under this corporate umbrella‚ they must be restructured in such a way to allow for efficient and effective operation. At the end of the day‚ an organizational structure will determine how the various roles‚ with their powers
Premium
going to turn its desires into reality in the face of intense competition. Setting clear and specific aims and objectives is vital for a business to compete. However‚ a business must also be aware of why it is different to others in the same market. This case study looks at the combination of these elements and shows how Kellogg prepared a successful strategy by setting aims and objectives linked to its unique brand. One of the most powerful tools that organisations use is branding. A brand is a name
Premium Brand Breakfast cereal Brand management
INTRODUCTION This case study is based on HMV which is one of the largest retailers of music‚ DVD‚ videos and games world wide with a large number of stores in major cities in the world. This investigation covers the different aspects and activities involved in the running of the business this includes the main departments and their various activities and their functions. It also contains an in-depth explanation of HMVs customer service and how the activities are carried out in
Premium
basic concept of telemarketing is that you should be offering what is not available in the retail market. With the growing popularity of satellite and cable television in the late 1990s‚ changes in lifestyle and a general improvement in the standard of living‚ teleshopping picked up momentum. By 2001‚ the total teleshopping network business in the world amounted to over $ 5. By 2000‚ the teleshopping market in the US was valued at around $2 billion. This becomes a lifestyle moment as it starts to gain
Premium Porter generic strategies Marketing
Review Case 27: “Vodafone: Out of Many‚ One” Introduction: Vodafone is the biggest telecom company around the globe‚ who is serving the customers in Middle East‚ Asia‚ Europe and United States‚ with the company joint ventures‚ partnership‚ undertaking and speculation. Vodafone was established in 1984 as a subordinate of Rascal electronics plc and in 1991 after becoming an independent company it was named as Vodafone group plc. Today Vodafone employs more than 66‚000 employees around the globe
Premium Vodafone Mobile phone Strategic management
competitive advantage over the long term. Following retrenchment‚ the second phase of Barnes’s plan was to drive the company’s growth through programs aimed at reducing overhead‚ increasing value chain activities; and boosting the company’s sales‚ market shares‚ and profitability of core businesses & key brands. While it was believed that the retrenchment & post-retrenchment strategies would enable revenues to $14 billion by FY 2010‚ and operating profit margins to increase by 12%‚ the
Premium
FACULTY OF INFORMATION AND COMMUNICATION TECHNOLOGY DEPARTMENT OF COMPUTER SCIENCE [pic] |NAME OF COURSE: National Diploma- Information technology | |National Higher Certificate- Financial Information systems | |
Premium Assessment Internet Final examination
K J Somaiya Institute Of Management Studies & Research 2011 Himalaya Herbal Healthcare A Brand Study By‚ Neerav Agarwal PGDM (A) Roll No. – 02 UNDER THE GUIDANCE OF Dr. Monica Khanna K.J. Somaiya Institute of Management Studies and Research SIMSR TABLE OF CONTENTS Himalaya Herbal Healthcare in India | 3 | Main Content | | 1. Segmentation Targeting and Positioning | 4 | * Segmentation * Target Group of Customers * Current Positioning Strategy | 6 |
Premium Middle class Ayurveda Medicine