Social Penetration Theory The Social Penetration Theory is an explanation by two communication theorists‚ Irwin Altman and Dalmas Taylor. This theory attempts to explain how relational closeness develops. Since we all have hundreds of different relationships‚ with thousands of different people during our lifetime‚ it is an important theory to study and understand. The Social Penetration Theory can be compared to an onion. The comparison stems from the idea that an onion has many layers
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CASE – 1 Dabur India Limited: Growing Big and Global Dabur is among the top five FMCG companies in India and is positioned successfully on the specialist herbal platform. Dabur has proven its expertise in the fields of health care‚ personal care‚ homecare and foods. The company was founded by Dr. S. K. Burman in 1884 as small pharmacy in Calcutta (now Kolkata)‚ India. And is now led by his great grandson Vivek C. Burman‚ who is the Chairman of Dabur India Limited and the senior most representative
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Differences between supermarket and market People are familiar with the traditional markets. When the quality of life raises up‚ their habit to buy goods in supermarkets also increases. There are three main differences between markets and supermarkets: scale‚ quality and the way to purchase. The first point is that the markets are generally smaller than the supermarkets about various kinds of goods‚ technological facilities and quantity of staffs. Supermarkets have a system of arranging products
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Definition: The market where transactions of money and financial assets are accomplished for short time is called money market. On the other end‚ capital market is meant that market where transactions of money and financial assets are occurred for a long period. * Institutions: Important institutions operating in the’ money market are central banks‚ commercial banks‚ acceptance houses‚ non bank financial institutions‚ bill brokers. Important institutions of the capital market are stock exchanges
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Playing the market place: There are 2 key things you need to remember when playing the market place for profit: 1. You are charged a 5% fee for each transaction made 2. Rescources bought from the market place take 30 mins to be added to your rescources‚ although gold is given instantly when your item is sold. Its important to keep that in mind to ensure you dont leave yourself short. Keep enough rescources at hand to complete any building and training you wish to do in that time. Buying
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Supply to a large national supermarket chain. Start producing low-alcohol drinks. Supply juices to farmers’ markets in France. Launch an Internet business selling computer accessories. Establish an e-business selling specialist hampers filled with locally produced organic products. Market penetration A small shop and café on their own land. Supply juices to farmers’ markets in France. Market development Supply to a large national supermarket chain. Product development Start producing low-alcohol
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and Finance Vol. 2‚ No. 2; May 2010 Efficient Market Hypothesis and Market Anomaly: Evidence from Day-of-the Week Effect of Malaysian Exchange Nik Maheran Nik Muhammad & Nik Muhd Naziman Abd. Rahman Faculty of Business Management‚ Universiti Teknologi Mara‚ Kelantan Kampus Kota Bharu‚ 15150‚ Kota Bharu‚ Kelantan Malaysia Tel: 60-12-966-5402 E-mail: nmaheran@kelantan.uitm.edu.my Abstract The movements of prices in the stock market are among a few phenomena that have cut across the
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Internet penetration in Malaysia has increased steadily in the past 10 years‚ either through computers or mobile phones. Internet penetration refers to the percent of the population using the internet. It clearly means the number of people in Malaysia that have been using the internet since the internet was introduced to Malaysia in 1995. From that point on the internet usage of Malaysians has increased rapidly since 1995. Internet penetration in Malaysia has been divided into two groups. That is
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comprises four general approaches to sales growth: market penetration/expansion‚ product development‚ market development and diversification. Market penetration and expansion are strategies relating to growing exiting products in existing markets. Market penetration depends on winning competitors’ customers or buying competitors (thereby increasing market share). Defense of increased penetration may be through discouraging competitive entry. Market expansion may be through converting non-users to users
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How to tackle alcohol abuse There are many market failures associated with alcohol such as increased anti-social behaviour‚ an increased cost on healthcare and reduced productivity. A minimum price is the best way to tackle market failures associated with alcohol. Market failure occurs when an economy fails to deliver and efficient allocation of resources; a minimum price is set above the equilibrium in order to raise the price of the good. A minimum price can act as a deterrent for the good and
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