has been there in market for last 26 years & it is currently best selling brand of unilever. At that time it was leading mens deodorant in Europe and was popular in india in “ grey market “. In india it was launched in 1999 Hul had the brands denim and rexona and was ruling the market. It was priced at the premium above the denim brand whch was positioned as a male deo brand * Geographic:- * Urban The axe effect promoted as the naughtiest brand in the Indian market covers male urban
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An Experiment to find the Concentration of a Sample of Acid Rain Plan Aim When a metal is extracted from its ore often sulphur dioxide is produced. When sulphur dioxide is dissolved in water it forms a strong acid called sulphuric acid. Sulphuric acid is often sold as a useful by-product‚ but also gets into the water cycle and forms acid rain. In this experiment‚ I have been given a sample acid rain of concentration between 0.05 mol dm-3 and 0.15 mol dm-3 and my aim is to find out exactly what
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WORK Work: An Ontological Presupposition of Essence of Social Being Many social theorists and intellectuals have argued that since his existence as a social being‚ man is continuously involved in the process of evolution. Throughout history certain countries and civilizations have glittered for a while‚ then for one reason or another been eclipsed If we observe the stage when man invented fire until contemporary so-called modern world‚ the notion of “work” is attached with
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Workable Plan to Improve Emotional Intelligence at Work Place Emotional Intelligence is one of the topics that gain popularity in business discussion nowadays. To understand what Emotional Intelligence is and how it may help to build a better personality and better worker‚ this paper is to discuss about to two main competencies of Emotional Intelligence. The first one is the Personal Competencies and the other is Social Competencies. By understanding these competencies‚ employees gain the knowledge
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share of beer industry in the region. The group employs more than 1000 people across East Africa. We intend to skew our discussion on the Kenyan perspective of the company. Generally‚ Boston Consulting Group matrix considers two criteria the native market share and marketing growth rate. Categorically it separates products into four areas namely:- * Stars * Question Marks * Cash Cows * Dogs Question Marks Under question marks
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examples of: a. non-word marks b. brand extensions c. brand symbols global brands d. e. both a and c British entrepreneur Richard Branson has built a global business empire by: a. relying on brand extension b. being the first to use smart cards in major markets c. developing local brands d. avoiding consumer businesses with established leaders Maslow’s hierarchy is applicable to global marketing because it can help explain
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There are many ways to segment markets‚ but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region. Tesla can use a geographic segmentation because gas prices
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States‚ Americans have strongly believed their traditional values. Datesman‚ Crandall‚ and Kearny (2005) list perfectly the six American values‚ which are individual freedom‚ self-reliance‚ equality of opportunity‚ competition‚ material wealth and hard work (p.29). One of the most important traditional values that people have strongly believed is called equality of opportunities which means that everyone has a chance to succeed. In addition‚ by working hard‚ Americans had invented and created many technologies
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care and support 1.2 Explain why it is important to work in a way that embeds person centred values 1.3 Explain why risk-taking can be part of a person centred approach 1.4 Explain how using an individual’s care plan contributes to working in a person centred way 2. Be able to work in a person-centred way 2.1 Find out the history‚ preferences‚ wishes and needs of the individual 2.2 Apply person centred values in day to day work taking into account the history‚ preferences‚ wishes
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Assignment Title: Market Research and market planning P3 describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. Task 1 Definition: market research Market research is a systematic‚ objective collection and analysis of data about your target market‚ competition‚ /or environment with the goal being increased understanding of them. Market research is the study of markets (or groups of people) you would like to sell your product
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