has been there in market for last 26 years & it is currently best selling brand of unilever. At that time it was leading mens deodorant in Europe and was popular in india in “ grey market “. In india it was launched in 1999 Hul had the brands denim and rexona and was ruling the market. It was priced at the premium above the denim brand whch was positioned as a male deo brand * Geographic:- * Urban The axe effect promoted as the naughtiest brand in the Indian market covers male urban
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PROJECT REPORT ON FMCG MARKET SRUCTURE AND MARKET SHARE What is FMCG? FMCG is an acronym for Fast Moving Consumer Goods‚ which refer to things that we buy from local supermarkets on daily basis‚ the things that are non-durable‚ sold quickly‚ at relatively low cost‚ have high turnover and are relatively cheaper. FMCG’s constitute a large part of consumers’ budget in all countries. The most common in thelist are baby foods‚ toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ cosmetics‚ shaving products
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Wang Chaochen CT 0221666 Target Job Position and Description Business Development Manager Job Description My target job position is Business Development Manager‚ I wish I can achieve my dream job position in ten years of time after I graduate from my university as the presentation of my assignment. But before I proceed to this position I am supposed to understand what this position is‚ so that I will get to know the role and requirement of business development manager. The Role of the Business
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consumers‚ but there is no single company that dominates that market to the point of setting the standards in terms of pricing. Markets with this type of condition normally have large numbers of sellers who are capable of meeting the needs of consumer market‚ and actively compete with one another for the business of those consumers. There are several advantages to the existence of a perfect competition situation within a given consumer market. One has to do with the options open to customers. With a
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To Vaccinate or Not to Vaccinate Submitted To: Ms. Koprianuk Due: Friday May 24th‚ 2013 Vaccinations have been the solution to many problems involving the sickness all human beings‚ from early childhood until adulthood. By taking a dosage‚ according to many studies done by scientists and doctors‚ it allows the human body to become immune to many illnesses and diseases. It makes us immune to such diseases such as Meningitis C‚ HIV-AIDS etc… By doing so‚ if these viruses
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Women writers of 1930s Chinese literature tackled issues on gender and family. Yuan Changying adapted her play over the famous Han dynasty folk ballad and love tragedy‚ Southeast Flies the Peacock. In the traditional ballad‚ the male protagonist‚ Zhong‚ was the son of the well off Jiao family’s widowed wife. He was matched with and married a common‚ but beautiful and talented lady named Lan. Although they loved each other‚ differences in status and family opposition forced the couple apart. There
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Individual Report on Pringle of ScotlandStrategic Management 6BUS0118 Lecturer: Keith SeedWord Count Including appendix one: (excluding references) AbstractOn the 4th of February 2010 the BBC reported that borders-based Pringle of Scotland has recorded losses in excess of £9m for the third year running. Considering Pringles rich heritage in knitwear and a well-documented history of supplying some of the most luxurious clothing item available since the 1800’s‚ these figures beg the question
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examples of: a. non-word marks b. brand extensions c. brand symbols global brands d. e. both a and c British entrepreneur Richard Branson has built a global business empire by: a. relying on brand extension b. being the first to use smart cards in major markets c. developing local brands d. avoiding consumer businesses with established leaders Maslow’s hierarchy is applicable to global marketing because it can help explain
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they had ever had. The stock market crashed; as a result‚ many people lost everything overnight‚ so people who were rich the day before would get poor the next days. Many people lost their jobs; therefore‚ the unemployment rates were very high. People wondered what happened and how they would overcome the problems. How could we explain that someone who was rich the day before would become poor the next day? There are several main causes and effects of the stock market crash of 1929 which led to the
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oblong shape we customize it with 3d shapes (sphere‚ cylinder‚ cone‚ cube‚ pyramid‚ wedge) The features stated above will catch and attract the customers. This kind of product is suitable for everyone‚ the young or the old ones. But the main target market would be the teenagers who love eating sweets. Chovron will cost cheaply as 15 pesos each. This will be also sold for bundles. 10 pcs. – Php 125 20 pcs. – Php 225 Competitive Analysis Strengths | Weaknesses | Opportunities | Threats
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