Discuss the PESTEL changes of an organization over the last decade. PESTEL Analysis for Coke Coca-Cola‚ the largest manufacturer‚ distributor and marketer of beverage concentrates and syrups in the world. Coca-Cola is recognized as the world’s most valuable brand. They market four of the world’s top five non-alcoholic sparkling brands‚ including diet and light beverages‚ mineral water‚ enhanced waters‚ juices and juice drinks‚ teas‚ coffees and energy and sport drinks. Through the world’s largest
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Coca-Cola Marketing Mix The marketing mix of Coca cola has been changing over time with more and more products being added such that today it has 3300 products‚ and many different ways of advertising all those products. But because of this Coca cola is the brand with the highest brand equity. The 4 P’s of Marketing: Product‚ Price‚ Place and Promotion Product This company has the widest range of beverages of 3300 products. The Beverages are divided into many groups with individual products
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Introduction Coca Cola markets nearly 2‚400 beverages products in over 200 geographic locations. As a result development of a superior value system is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter’s value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers‚ acquisitions and IPO’S as our benchmarks to determine if the market is growing
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Creating an effective organisational structure A Coca-Cola Great Britain case study Page 1: Introduction The Coca-Cola Company is truly global‚ and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way that reflects that fact. At the same time‚ the Company looks to meet the particular needs of regional markets sensitively and its structure also needs to reflect that fact. This Case Study illustrates the way in which the Company has built an
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that provides freshness. Worldwide‚ Coca-Cola and Pepsi are well known as the best soft drinks in the field of beverages. Under the present scenario companies are facing major problem that is “How to meet the consumer need.” The mind of the consumer is very unpredictable and it is very difficult to know what is going in the mind of the consumer. In today’s market situation‚ consumer has various options and choice. He can choose the best options available in the market‚ which gives them better service
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Introduction The Coca-Cola recipe was originally founded and formulated by John Pemberton at the Pemberton’s Eagle Drug and Chemical House. By 1885‚ the product was registered as a French Wine Coca as a patent medicine. Pemberton claimed Coca-Cola cured morphine addiction‚ dyspepsia‚ neurasthenia‚ headaches and impotence. The carbonated drink began its first sales at Jacob’s Pharmacy in Atlanta‚ Georgia on May 8‚ 1886 for 5 cents a glass with its first advertisement in the Atlanta Journal on May
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American university of beirut | FINANCE 210 CASE | PEPSI VS. COCA COLA | Instructor: Leila Atwi | | 12/12/2010 | Raneem Jaffal (Ratio Computation) Jana Haounji (Ratio Analysis) Alexandra Aboulhosn (Recommendations and Comparison) This is a financial comparison between Pepsi and Coca Cola in terms of company liquidity‚ solvency‚ asset management‚ profitability‚ and valuation between the years 2008 and 2009 respectively. | Part One: Pepsi Ratio Analysis: Pepsi PEPSI RATIOS
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discuss their activities related to promotion‚ product development‚ market research and other tasks that are viewed as the more interesting and exciting parts of the job. Yet pricing decisions can have important consequences for the marketing organization and the attention given by the marketer to pricing is just as important as the attention given to more recognizable marketing activities. Here‚ we will talk about how Coca Cola manage to set the price for their products using different strategies
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study that Coca Cola have generated over the coure of their 125 year history. Please identify at least five examples and categories them according to the type of marketing opportunities (eg. New product development) Coca-Cola contour bottle‚ an iconic package design recognized worldwide and one of the few packages granted trademark status by the U.S. Patent Office. The bottle had a modest beginning in 1894 when a store owner began bottling the popular new fountain soda called Coca-Cola in a cork
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It’s the Most Wonderful Time of the Year Coca-Cola is one of the largest recognized brands in the world‚ and that credit is owed to the large part of the company’s advertisement. Several other soft drink companies have tried but yet failed to compete with Coca-Cola’s advertising‚ making it a significant lead in the region of marketing. Coco-Cola uses ethos and pathos as rhetorical strategies to make the claim that their drink is delicious and refreshing‚ even Santa Clause‚ busiest man in the world
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