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    market segment

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    C. Extenal Data Table 1 Direct Foreign Tourist Arrival to Bali by Nationality Period 2008 – 2012 NATIONALITY 2008 2009 2010 2011 2012 Australia 308‚698 446‚042 647‚872 790‚965 823‚821 Afganistan 52 27 52 24 29 Buthan 29 48 52 56 34 Bangladesh 893 1‚032 1‚431 1‚977 1‚716 Fiji 85 141 151 159 657 Hongkong 12‚905 9‚370 15‚172 21‚968 27‚426 India 26‚557 30‚813 40‚777 50‚435 46‚632 Iran/Teheran 2‚536 3‚441 7‚098 9‚002 9‚635 Japan 354‚817 319‚473

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    Market Penetration

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    Ansoff Matrix: Market penetration: Harley-Davidson can use some international marketing techniques like advertising `in existing market like U.S‚ U.K and other countries like Japan. As it has a very good brand name it’s easy to hold their competitor market share which provides more customer benefits. Market penetration can be a good choice where mostly in U.S where competition is very high. They can expand and increase the sales by providing a good customer satisfaction not only in U

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    Market Segmentation

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    good and the product of the other business should be mainly a service. a) Explain how the example businesses have segmented the market for its major product and what its marketing mix strategies are. b) If you were the marketing managers involved‚ what parts of (i) would you do the same and what would you do differently? Why? EXECUTIVE SUMMARY Market Segmentation is an essential part of the Marketing Strategy. It allows organisation to effectively target the relevant groups of consumers

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    Market Mix

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    Marketing A market-responsive approach Svend Hollensen Second Edition 2001 ISBN 0-273-64644-3 -1- PART 1 Chapter 1 THE DECISION WHETHER TO INTERNATIONALIZE Global marketing in the firm SME: small medium sized enterprises LSE: large scale enterprises Companies wit little international experience and a weak position in their home market have little reason to try to perform on global markets. Instead they should try to establish a stronger position on their home market. A firm that

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    You probably don’t spend a lot of time thinking about the crawl space under your house. Items may sometimes go there for storage‚ and after that the space is forgotten for months or even years at a time. Unfortunately‚ however‚ there are three potential crawl space problems you should be aware of. Ignoring them could damage any items you are storing there or cause structural damage to your home. Here is what you need to watch out for. Water Water can seep into a crawl space from just about anywhere

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    Market Research

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    try and convince consumers to buy it. Business can also be "Market Orientated". This is where they try to find out what consumers want before making the final product. Finding out about what consumers want and need‚ and what makes them buy‚ is called "Market Research". Businesses which are mainly product orientated risk spending a large amount of resources launching a product which proves to be a failure. Researching the market helps reduce this risk. It should focus research and design effort

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    Market Research

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    of an organization 2. Types of decisions – 1. Strategic and 2. Tactical 3. Strategic Decisions- Related to Segmentation of the Market‚ Target Market Selection‚ and Positioning of the Product 4. Tactical decisions- Related to the 4 Ps of marketing – Product‚ Pricing‚ Promotion and Place (distribution) LEVEL 1 (Strategic) Marketing Strategy Segmentation Target Market Selection Positioning Information for Marketing Decisions Ps of Marketing PRODUCT PRICING PROMOTION PLACE LEVEL 2 (Tactical)

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    The Ionic mechanism and propagation of action potentials. The action potential is the result of a large‚ sudden increase in sodium permeability of the membrane. The resulting rush of sodium ions into the membrane and accumulation of positive charge on its inner surface drives the potential towards Ena. This is followed by repolarisation‚ whereby there is a large increase in the membranes permeability to potassium ions‚ hence the membrane returns to Ek. Explanation of the (ionic) mechanisms underlying

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    Competitive Markets

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    Chapter 22: Competitive markets Getting Started… (a) Thames Water does not have any competition‚ as they are the sole supplier of water for London‚ however‚ Maze has a lot of competition as there are about 5‚500 restaurants‚ and Maze is only one of 5‚500. (b) Because of the competition‚ consumers will benefit from restaurants lowering prices and increasing the quality of food however‚ for Thames Water there is no competition so they do not have to worry about price or quality because they

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    1. a. The action potential changes the membrane potential from -70 mV (resting) to +30 mV and back again to the resting membrane potential. b. This results from a change in membrane permeability first to Na then to K due to the opening of what type of ion channels? Voltage gated channels 2. a. Where is the density of voltage-gated Na+ channels the greatest? Axon hillock b. What areas of the neuron generate signals that open these voltage-gated channels? Dendrites and the cell body c. Opening

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