Research Cases Tata Group uses two different strategies locally and internationally when dealing with its businesses. Local businesses under Tata Group’ umbrella uses the Domestic Strategy which requires product differentiation base on the local adaption. Such example is the Tata Nano Car and the Tata Ace Truck (picture below)‚ produced by Tata Motors at an affordable price for the people in India. Ratan Tata wanted to produce a car which is super cheap yet reliable. Aside from this example‚ Tata Group has
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Tata Motors "What’s the vision statement of Tata Motors?" T.J. asks. "And how did they come up with it?" The vision statement of Tata Motors Limited‚ India’s largest automobile company‚ is to be "best in the manner in which we operate‚ best in the products we deliver‚ and best in our value system and ethics." Now‚ I can’t quibble with Tata Motors’ success (the company had consolidated revenues of USD 20 billion in 2009-10. Read more about Tata Motors here)‚ but their vision statement is not
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MARKETING STRATEGIES ASSIGNMENT “TATA ACE” CASE STUDY 1) Why do we feel Tata Motors was targeting LCV (Light Commercial Vehicle) segment under commercial segment for TATA ACE? - - - Better highway systems like the Golden Quadrilateral meant that Commercial vehicles in 45+ Tonnes could carry bulk loads covering large distances in shorter time and at lower per tonne per km cost. Government also went about the task of improving road network between medium sized cities and also
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The company was started in 1868 as a Tata group company that was involved in textile manufacture. The company was invented by Jamsetji Tata at Nagpur in Maharashtra. He brought first textile mills in the country as well one of the most luxurious hotels in India. In addition‚ he made it possible for the India to have the first airline. Tata Company did very well growing from textile to automobile company. In recent years‚ its turnover has raised significantly. For example in 2004‚ the company turnover
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AUTOMOBILE INDUSTRY [pic] TATA MOTORS SWOT ANALYSIS REPORT PREPARED BY: [pic] INTRODUCTION Tata Motors Limited‚ formerly known as TELCO (TATA Engineering and Locomotive Company)‚ was formed in 1954. It is the only fully integrated automobile manufacturer that now stands as India’s largest and the world’s 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and
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Organizational Study at TATA AUTOCOMP SYSTEMS LTD (Interiors and Plastics Division‚ Akurdi Plant) Submitted by Viraj Nilajkar Under the Guidance of Himesh Nair Manager‚ Business Development TATA AUTOCOMP SYSTEMS LTD (Interiors and Plastics Division) Table of Contents COMPANY PROFILE Background & Inception of the Company Tata Autocomp Systems Ltd (Tata Autocomp) is a TATA Group company and is promoted by Tata Industries and Tata Sons. It was incorporated on
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MICRO- ELECTROMECHANICAL SYSTEM TOPIC: NANO -SATELLITE introduction: What is a satellite? Satellite is a celestial body orbiting around larger body like planet or star. It can be artificial or natural. A natural satellite‚ is a celestial body that orbits another body‚ e.g. a planet‚ which is called its primary. There are 164 known natural satellites orbiting planets in the Solar System‚ as well as at least eight
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TATA ACE : CASE STUDY Q1 Sketch the Indian and Global scenario of Light Commercial Vehicle Industry? Ans.: In the light commercial vehicle industry‚ India was dominated by three wheelers and four wheeled vehicles with carrying capacity of 0.5 to 1.5 tons. Vehicles like passenger cars and SUVs are also being used a mode of transport to carry goods from one place to another. Rural areas are still dominated by conventional mode of transport like bullock carts‚ bicycle rikshaws‚ horse driven carriages
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Project TATA CORUS MERGER A report submitted to ISB&M‚ Delhi Campus as a part fulfillment of Full time Postgraduate Program in Business Management. Abhishek Kumar ENR NO.: 1101 Batch: 2005-2007 E-mail: abhi.k.chaudhary@gmail.com International School of Business & Media‚ Delhi 7th Floor‚ Aggarwal Millennium Tower Netaji Subhash Place‚ Wazirpur District Centre‚ Pitampura‚ Delhi 110 034 Index |Serial No. |Topic
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TATA MOTORS –An Introduction "Best in the manner in which we 0perate‚ best in the product we deliver‚ and best in 0ur value system and ethics." Tata Motors Limited‚ previously Tata Engineering and Locomotive Company (TELCO) is an Indian international automobile assembling organization head quartered in Mumbai‚ Maharashtra‚ India and a subsidiary of the Tata Group. Its things join voyager cars‚ trucks‚ vans‚ mentors‚ public transports‚ development supplies and military vehicles. It is the world’s
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