Case study Bleu riBBon CHoColates: How Can small Businesses aDaPt to a CHanGinG environment? Dawn r. Deeter-schmelz‚ rosemary P. ramsey‚ and Jule B. Gassenheimer Bleu Ribbon Chocolates is a small regional manufacturer of high-quality chocolate that sells its products via trade accounts‚ corporate-owned stores‚ and online/mail. Historically‚ the company has not engaged in strategic planning‚ as demand was greater than manufacturing capabilities. The trend toward healthier foods and the poor
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MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
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head: Turnover Problem Green Mountain Resort (Dis)solves the Turnover Problem Introduction The beautiful Green Mountain Resort was a doomed business from the beginning. As the developer failed‚ the investment bank took it over to fix it up and resell it to at least get their money from it. However‚ they fell in love with it and made the decision to create a first class operation. The manager and part owner Gunter had a vision of the first class resort. The one thing that was halting this
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Poetry Analysis: Mountain Child The contemporary‚ free verse poem ‘Mountain Child’ is written by the Santali poet Nirmala Putul in 2004. She is native to the mountainous city of Dumka within the state Jharkhand‚ India. This poem is a powerful piece of literary text which cleverly explores the issues of the impact of technological advancement on nature and traditional lifestyle and‚ the simplicity and security of life in the mountains. Putul has skilfully interwoven several poetic techniques and
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Limited Brands‚ Inc.‚ like many other companies‚ saw a downturn in profits and revenues during the economic slowdown. Limited Brands owns companies such as Victoria’s Secret‚ The Limited‚ Bath and Body Works and others. Chairperson and CEO Leslie Wexner did not fear the economic crisis‚ she did not focus on things that were out of her control‚ but instead‚ focused on getting even closer to the customer. Wexner (2010) stated‚ “we had to be frugal with resources‚ time and money…we streamlined the
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specified criteria on each axis. 3. Plot major competitors ’ products or services in the resultant four-quadrant matrix. 4. Identify areas in the positioning map where the company ’s products or services could be most competitive in the given target market. Look for vacant areas (niches). 5. Develop a marketing plan to position the company ’s products or services appropriately. What is the meaning of product positioning and give examples of product attributes? Product positioning
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Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost
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The Mountain Path at Utsu and the Autumn Festival were both created during the Edo period‚ which lasted from 1615 to 1868 C.E. During this time period‚ the capital shifted from Kyoto to Edo‚ or today’s modern Tokyo. The Edo period also represents a movement in society away from a strict hierarchical system‚ where the samurai class held less influence on the arts. Instead‚ the artisans and merchants "were free to reap the economic and social benefits of this prosperous age." Since‚ there was no
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The two different short stories titled respectively "Sonny’s Blues" and "This Is What it Means to Say Pheonix‚ Arizona" maintain several similarities throughout their particular lengths. Both observant tales of changing times and cultures‚ the novellas incorporate themes of brotherhood‚ loss‚ and the rekindling of relationships. Due to the resemblance between the themes and atmospheres of the two stories‚ an analyzation is necessary to draw assessments associating these particular tales. One of
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HOUSEHOLDS PRODUCTS (INDIA) LIMITED (D) Indore (in % of all toilet soap buyers) Total Penetration Total Buyers New Buyers Repeat Buyers Repeat Rate% 7.1 7.06 7.1 10 5.48 2.9 2.58 36.34 15.3 8.59 5.3 3.29 32.90 16.9 5.18 1.6 3.58 23.40 17.4 3.8 0.5 3.3 19.53 17.4 1.73 0 1.73 9.94 17.8 1.97 0.4 1.57 9.02 18.1 2.11 0.3 1.81 10.17 The above table depicts that the following characteristics in the 2 cities Hyderabad: a) Low penetration
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