POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3
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Market Research Report Dorottya Vargyas Introduction: In this report we would like to present the results of our research which was made related to KitKat. Aim of the research: The main aim of the survey is to find out if there is any need for sugar free Kit Kat product in the Hungarian market‚ and whether people with weight problems or people with diabetes are more interested in sugar free Kit Kat products. To clear up the chocolate consumption
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SANTOOR Santoor is the third largest soap brand in India. The brand‚ belonging to Wipro Consumer Care‚ has done well for itself by beating the international biggies and carving a niche for itself since it was launched in 1986. In the past 25 years‚ the run for the brand was not always so good‚ but a consistent and strategic communication has played a pivotal role in its success. Santoor is a Rs1‚000 crore brand and has been growing at a CAGR of 23 per cent for the last five years. The communication
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PROJECT ON 4 P’S OF LUX SOAP AND ENVIRONMENTAL SCANNING OF SOAP INDUSTRY Submitted to: Submitted by Dr.Reeti Agarwal Ashutosh Srivastava(JIML-10-032) Abhishek shukla (JIML-10-03)
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California in Greater Los Angeles. When asked about the target market‚ the founder Joe Coulombe said at the time‚ and again in 1988 when he sold the chain to the Albrecht family‚ that Trader Joe’s aimed for "the educated customer.”1 The person who dips into the health food movement‚ the gourmet food‚ wine and booze craze‚ and the ever-popular discount ideal. But all in moderation. At the beginning ‚ Joe positioned the market as the “ convenience store”‚ which arouse intensify competition
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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Rethinking Emerging Market StrategiesFrom offshoring to strategic expansion | | Ron Donald knows that good deeds seldom go unpunished. As the head of emerging market business at a major manufacturer‚ he has received many accolades pertaining to cost savings. His last review with the executive committee was no different; he highlighted‚ with careful detail‚ the formidable challenges associated with meeting new cost targets while managing risks. Nonetheless‚ the committee saw significant growth
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Abstract This thesis going analysis and critique characteristic of the luxury market and especially the clothing sector. The Author will realize research to understand the changes established by luxury brands during this period of economic crisis Fiscal. The economic crisis currently affecting all sectors‚ the objectives will be to understand the extent of the result of the luxury market but also the different techniques used to overcome this period. The Author makes a secondary data collection
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of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly reflects its value within the marketing mix? Do we fully understand the role that packaging plays in a marketing
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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