Lubricants Industry( Abstract A leading multination oil giant Izo is planning to increase its market foothold in India‚ but is facing several challenges on the way to catch up with its competitors. Its rivals include public sector undertakings (PSUs) such as IOC‚ HPCL and BPCL which enjoy well-established brand presence‚ and distribution network in India’s near-stagnant automotive lubricants market. Creating a wider distribution network is however posing the biggest challenge for lubricants players
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It is universal truth that luxury brand industry is still booming even during financial crisis because today ’s people have the right mind-set that luxury products are purposeful and well thought out. In other words‚ they want to show off their wealth and personal status. Main Forces The Macroenvironment Facing The Luxury Brand Industry Analysing the macroenvironment facing the luxury brand industry‚ there are demographic forces‚ economic forces‚ cultural forces and technological forces.
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dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s report published in June 2010. Some of the benefits of
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Introduction Pulsar is one of favourite brands both as a biker and a marketer. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that‚ this brand changed the fortune of Bajaj Auto Ltd. Brand owned by Bajaj Auto IndiaDeveloped by- •Product engineering division of Bajaj Auto •Japanese design house Tokyo R&D Before the introduction of thePulsar‚ Indianmotorcycle market trend was- •Fuel efficient •Small
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Case Study: Preserve the Luxury or Extend the Brand? The case study Preserve the Luxury or Extend the Brand presents a fictional dilemma‚ based on a real company‚ faced by Chateau de Vallois‚ a prestigious and famous wine-producing estate in the Bordeaux region of France. De Vallois is a family owned and run business; part owners are Gaspard de Sauveterre - a 75-year old majority owner‚ and equal partial owners: Francois de Sauveterre – Gaspard’s son and the chateau’s CEO ‚ and Claire de Valhubert
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Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
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Journal of Economics and Sustainable Development ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online) Vol.2‚ No.4‚ 2011 www.iiste.org Role of CRM in Profitability of Service Organizations: A Case of a Leading Telecommunication Company in Bangladesh Mohammad Mizenur Rahaman (Corresponding Author) Assistant Professor Department of Business Administration Shahjalal University of Science and Technology Sylhet -3114‚ Bangladesh E-mail: mizen.ban.sust@gmail.com Alternative E-mail: mizen_397@yahoo.com
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Business Research Appie Case January 13‚ 2011 Appie is a retail chain that owns four supermarkets in Tilburg. These include two conventional supermarkets (the Appie stores)‚ a convenience supermarket (Appie-To-Go) and a hypermarket (Appie-XL). Recently‚ the manager responsible for the Tilburg Appie supermarkets hired a market research agency to learn more about his customers. This agency held in total 110 surveys with Appie customers in Tilburg. These interviews were held outside the Appie
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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Assignment for Brand Management (MKT-427) Assignment on Positioning Strategy of Cosmetic Product in Bangladesh Market Prepared for Mohammad Nazmul Huq Assistant Professor Faculty of Business Studies Prepared by Shafaat Khan ID: 030 10 123 Program: BBA Batch/Sec: 35(MKT) Date of Submission: February 26‚ 2011 STAMFORD UNIVERSITY BANGLADESH Table of Content 1. Brand Positioning………………………………………………………………………..01 2. Target Market…………………………………………………………………………….02 3. About Lifebuoy…………………………………………………………………………
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