P4: Use marketing research for marketing planning Marketing planning is concerned with establishing objectives and goals‚ allocating resources to meet these setting out a clear plan of action. It also involves setting out ways of evaluating performance against marketing targets. Introduction: The organisation I have chosen is the Haring Sixth Form Centre and I will be investigating one main issue within the centre. The one main issue that I’m going to investigating will be the availability
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[TITLE PAGE] INTRODUCTION General Motors Co is an American multinational automotive corporation and among the world’s big automakers by vehicle sales (GALLIGIAN‚ 2012)‚ in dong business more than 150 countries. General Motors is like divided into five businesses in segments: GM Europe‚ GM International Operations‚ GM North America‚ GM South America and GM Financial (GM Report‚ 2012). In (2009)‚ General Motors had several brands and merged from government backed in
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BEL422 REPORT WRITING A SURVEY ON COMPUTER AND INTERNET USE AMONG UNDERGRADUATES OF HIGHER LEARNING INSTITUTIONS IN MELAKA Prepared for: Dr. Josephine Lourdunathan BEL422 Report Writing Lecturer UiTM Melaka City Campus Prepared by: Noratikah Binti Jaafar @Ismail (2011834792) Norsafarina Binti Mohd Amin (2011818734) Nurul Ain Binti Rehat (2011868136) Syakila Binti Shahlidin (2011607006) Class: AM228 / 4A Submission date: 17th June 2013 Noratikah Binti
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Market Research Macro Environment: dELiA*s clothing offers a wide-ranged variety of products for teenage girls to satisfy their different lifestyles. dELiA*s brand is a distinguished collection of attire‚ swimwear‚ footwear‚ outwear‚ and accessories‚ that targets trend setting teenage girls. dELiA*s strives to please both parents and teenagers by supplying them with trends of fashion that are both stylish and appropriate. (Exec Summary) Macro environmental forces that will impact dELiA*s in the
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What is Internet? The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private‚ public‚ academic‚ business‚ and government networks‚ of local to global scope‚ that are linked by a broad array of electronic‚ wireless and optical networking technologies. Brief History of the Internet The Internet originated in the late 1960s when the
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Background (literature review: theoretical knowledge about the concepts related to research. Understanding of previous research. and research purpose.) 3. Research question and objects . 4. Methodology Research design.. means : research philosophy‚ approaches‚ strategies‚ target population‚ methods of data collection (briefly) ‚ analyses the data . 5. References. PROJECT REF: How Internet technology is likely to affect the socio economic growth of developing countries over
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this week‚ consider the case of Samir Moussa. After reading his story please share how his life illustrates both the tension between local culture and globalization‚ and the Opportunities afforded by globalization. Please provide examples from the story and compare with your own experience. Answer to question 1a (Tension between local culture and globalization) Local culture advocates for every individual‚ state or nations to preserve their cultural identities‚ belief systems‚ values‚ languages‚ and
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The smoothie market › Smoothie market & PESTEL analysis › The market trends Situation and evolution of the offer Situation and evolution of the demand The micro environment: Porter’s five forces › The offer › The consumers: segmentation › The distribution channels The competitors › Competitors › Tropicana: the leader › Innocent: the precursor Offer’s description: Marketing Mix 2 Marketing strategy › Segmentation › Target/social style › Positionning
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Case Study 3- Café de Colombia By Nuri GOKCEK 10.22.2008 1. Problem Identification FNC (Federacion Nacional de Cafeteros de Colombia) is a private legal entity of an associative in a not-for-profit character whose aim is to promote the coffee business of Colombia and raise the living standards of the growers. Since 1960 this organization has accomplished an effective marketing strategy through a well-known copyrighted logo‚ but there are new challenges right in front of them. Café de Columbia
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Assets Current assets Cash $ 10 172.00 Inventories $ 2 800.00 Prepaid Expenses $ 1 428.00 Total Current assets: $ 14 400.00 Lone Pine Cafe Balance sheet As of November 2‚ 2009 Liabilities and Owners’ equity Current liabilities Notes payable‚ bank $ 69 000.00 Total Liabilities and Owners’ equity: $ 69 000.00 Lone Pine Cafe Balance sheet As of March 30‚ 2010 Liabilities and Owners’ equity Current liabilities Accounts payable $ 1 583.00 Notes payable‚ bank $ 18 900
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