Market Research for AMUL ICE CREAM to become the Top ice cream brand in Kerala (Location Trivandrum) Summer project report submitted in partial fulfillment of the requirement for the post graduate diploma in management (PGDM). Submitted By: ANU SUDEVAN (Roll No 15) Supervisors: 1. Company Guide : Mr. Divin Davis (Branch Manager‚ AMUL‚ ERNAKULAM) 2. Alumni Guide: S Arun 3. Faculty Guide: Prof. T. Vishwanathan Kirloskar Institute of Advanced Management Studies‚ Harihar‚ Karnataka Academic
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Restaurant in China Audience: people who are interested in eating but fail to distinguish different kinds of restaurants Purpose: To inform—the classification of restaurant Thesis: Chinese people classify restaurants into fast food restaurants‚ Chinese food restaurants‚ and restaurants with other countries’ styles‚ due to the tastes of foods‚ the function of restaurants and the cooking methods of foods. I. Introduction A. Get attention: In current society‚ diets have become increasingly important
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Market segmentation in hospitality research: no longer a sequential process John T. Bowen William F. Harrah College of Hotel Administration‚ University of Nevada‚ Las Vegas‚ USA Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research‚ deeper examination of segments‚ identification of difference
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MODEL PAPER-I SRI BALAJI SOCIETY PGDM - SECOND SEMESTER EXAMINATION BATCH: 2011 – 2013 Marketing Research Time : 3Hrs ------------------------------------------------- Marks: 100 Note: 1. Solve any four questions 2. Write full justification for your answers Que. 1: a) How do we decide that the statements/variables selected for Factor analysis are appropriate? (5) b) Following statements were considered
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Construction consultancy company. For this‚ many of the other financers are backing‚ and GoB has to think of alternative ways‚ each of which comes with their own cost. The research aims at performing a cost benefit analysis of all the financing alternatives‚ and derives a conclusion on the basis of sufficient analysis. The research is a qualitative one‚ and is based primarily on secondary data source. Data analysis is done by literature rivews‚ and consulting supporting materials. Background of the
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banking. The convenience has even been extended to a cell phone or smart phone as they are referred too. At the same time‚ all of the convenience and little to no security method is implemented. This proposal is geared to help people who have been victimized. Surveys‚ secondary data‚ and field research will all be of help to anyone that needs it. INTRODUCTION: Convenience versus Security‚ everything is able to be completed online‚ whether it’s shopping‚ banking‚ taxes‚ or simple communication
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traditional gum market‚ our key competitor is Wrigley. Wrigley is a recognized leader in confections with a wide range of product offerings including gum‚ mints‚ hard and chewy candies‚ and lollipops. Wrigley is a world-famous brands – including Extra®‚ Orbit®‚ Doublemint®‚ and 5™ chewing gums. With operations in more than 40 countries and distribution in more than 180 countries‚ Wrigley’s brands bring smiles to faces around the globe. On the other hand‚ in the functional gum market‚ our key competitor
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A STUDY ON Brand Awareness With reference to “AIRTEL” VISAKHAPATNAM Project report submitted to Andhra University‚ Visakhapatnam in partial Fulfillment for the Award of the Degree in MASTER OF BUSINESS ADMINISTRATION By Regd.No. Under the esteemed guidance of Project Guide [pic] DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES ANDHRA UNIVERSITY CAMPUS VIZIANAGARAM (2007-2009) CERTIFICATE This is to certify that project report entitled “BRAND
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Introduction: Indian fruit juice market is an unorganized and newly developing market. Only recently this sector is getting more organized and attracting more players in the market. Though the unorganized corner shop vendors dominate this market‚ Indian consumers are moving towards branded fruit juice because of their improvement in health consciousness. Indian fruit juice market is having a net-worth of 275 crores as of now and increasing at a rate of 35% to 40% per year. This study was conducted
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Research Proposal‚ Part I Rodriquez Richmond Don Fairbee Courtney Westmoreland CJA/334 - RESEARCH METHODS IN CRIMINAL JUSTICE JOHN FERRANTE May 2‚ 2013 Introduction Correctional inmates engage in drug-related and sexual risk behaviors‚ and the transmission of HIV‚ hepatitis‚ and sexually transmitted diseases occurs in correctional facilities. However‚ there is uncertainty
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