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The Nokia Revolution The story of an extraordinary company that transformed an industry Dan Steinbock Presentation by: Selina Beelaerts & Meena Mallipeddi 1 *Note: It should be understood that the company now known as “Nokia” did not exist in its present form until the 1990s. However‚ for simplicity’s sake‚ we will be referring to the predecessor companies as “Nokia” as well. Outline • Introduction • Background: Nordic Cooperation & Nokia’s Postwar Consolidation • Nordic Cooperation
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Characteristics of successful entrepreneurs 3. McGregor’s view was that theory X amounted to “treating people as children”. Should we deduce from this that a Theory X approach on part of teachers will produce the best results in the classroom? (10) Firstly‚ Theory X managers assume a number of things about the workers: they assume they don’t want to work‚ lack ambition and discipline is essential to make them work. For these reasons‚ the leadership style of theory X managers is autocratic- orders
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Nokia Smartphone Strategy Nokia is a world renowned telecommunications corporation that connects over 1.3 billion people. Nokia’s mission is simple: Connecting People. Their goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. The company started out producing wood pulp and paper‚ the most influential communication technology in history‚ in Finland in 1865. By the 1960’s Nokia is a booming business with large production of rubber
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CONTENTS 1. Overview of the market: Pepsi o 1.1 – Position in the market o 1.2 – Recent market trends o 1.3 – Influences from the macro environment o 1.4 – Customer profile o 1.5 – Decision making process 2. Overview of the market: Honda Civic o 2.1 – Position in the market o 2.2 – Recent market trends o 2.3 – Influences from the macro environment o 2.4 – Customer profile o 2.5 – Decision
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the respondents are between 30-35 age group‚16% of the respondents are between 35-40 age group‚12% of the respondents are below 25 age group and 8% of the respondents are above 40 age group. Nearly 40% of the customers are using nokia mobile phones are within 25-30 years of age 4.1.1 AGE WISE CLASSIFICATION [pic] 4.2 SEX Sex also play a vital role in usage of Mobile phones . satisfaction level varies between both the sex. Table 4.2 shows the sex wise classification
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MARKET RESEARCH 2 ASSESSMENT 2 1 - WHY SHOULD AN ORGANISATION CONDUCT MARKETING RESEARCH? An organization must do a marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. Marketing research is the systematic gathering‚ recording‚ and analysis of data about issues relating to marketing products and services. 2 - LIST AND DESCRIBE THREE SOURCES OF EXTERNAL INFORMATION. An external source of information is concerned with what is happening
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................................................................................................ 2 Research Methods Comparison...................................................................................................... 3 Marketing Findings...........................................................................................................................4 Other Research Methods...............................................................................................
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Assignment Title: Market Research and market planning P3 describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. Task 1 Definition: market research Market research is a systematic‚ objective collection and analysis of data about your target market‚ competition‚ /or environment with the goal being increased understanding of them. Market research is the study of markets (or groups of people) you would like to sell your product
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MARKET RSEARCH REPORT TEAM MEMBERS AVINASH KR. RAI 401107009 ANKUSH VIJ 401157003 BHAVDEEP SINGH 401107010 SARTHAK AGRAWAL 401107024 CONTENTS 1. 2. 3. 4. 5. 6. 7. EXECUTIVE SUMMARY INTRODUCTION QUALITATIVE RESEARCH SURVEY RESEARCH DATA ANALYSIS AND FINDINGS LIMITATION CONCLUSIONS EXECUTIVE SUMMARY Television in India is a huge industry which has thousands of programs in many languages. More than half of all Indian households own a television. As per the TAM Annual Universe Update - 2014‚ India
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