Amity Campus Uttar Pradesh India 201303 ASSIGNMENTS PROGRAM: MFM SEMESTER-II Subject Name : Operational Management (AMF 202) Study Country : Student Name : INSTRUCTIONS a) Students are required to submit all three assignment sets. ASSIGNMENT DETAILS MARKS Assignment A Five Subjective Questions 10 Assignment B Three Subjective Questions + Case Study 10 Assignment
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TASK 1: As a marketer it is your role to research the how‚ when‚ where and why about how a business can grow it’s customer base. Step 1 -Research a company Research your chosen company’s SWOT (internal strengths and weaknesses External opportunities and threats) 10 Marks Step 2- Identify what your company does well in relation to marketing its products and services. 10 Marks Step 3 -Highlight what your company could do better in promoting its products and services. 10 Marks Step 4-
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background information used to justify their work.) They felt that it was important to conduct this study because as researchers‚ they wanted to prove to skeptics that marketing research is important and useful. They feel that research studies that are the most successful in moving the needle are the studies where the research firm uses scientific and credible methods‚ poses the right questions and provides the client company with the insights needed to sufficiently reduce risk in decision making. There
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department. Involving others will give a fuller picture and help to gain their commitment to the process. Find out what customers think using a customer satisfaction survey. • Consider bringing in sympathetic outsiders who know your business and market (eg customers and suppliers). • Many businesses find a consultant most useful for their first SWOT analysis. 1.2 Brainstorm the issues. Ask everyone to identify any strengths or weaknesses they feel the business has‚ and any opportunities or threats
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Task – 1 Government Legislations 1. Equal opportunity 2. Australian direct marketing association 3. Australian e-commerce Best practice model 4. Australian government policy framework for consumer Protection in electronic commerce 5. Confidentiality requirement 6. Defamation laws 7. Sweepstakes regulations 8. Federal privacy act 9. Australian national privacy principal 10. Privacy and electronic communication regulation 2003 Task – 2 Develop a marketing plan Executive Summary Bounce Fitness
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product development‚ market development‚ market penetration or diversification? Why? Did it follow cost leadership or differentiation strategy? Why? (10%) 4. Could you consider Rayovac a product‚ sales or marketing oriented firm? Why? (10%) 5. What is the segmentation bases mentioned in the case study? What are other segmentation options that could be applied on the rechargeable battery market? Please select one of them and illustrate how could you use it to divide the market into a number of segments
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the product and provide him direct feedback gave him an insight into his market and let him know exactly what the students wanted from the product. 2 What (A) special advantages and (B) potential problems did 3M have in introducing a new highlighter-with-flags products for college students? A) The biggest special advantage 3M had was that there was no other product on the market like it. This alongside the market research they had already done showed a need for the product. B) The potential
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marketing plan. � Table of Content 1. Executive Summary 2. Vision 3. Mission 4. SWOT- analysis a. Strength b.Weakness c.Opportunity d.Threat Page 5 5 5 7 5. Market Strategy a. 9 Mission b.Marketing objectives c.Target Marketing d.Positioning � e.Strategy F.Marketing Mix i.Product II.Price III.place IV.Promotion 6. Market Research 7. Financial 8. Control 9. Action Plan 10. Contingency Plan 12 13 13 14 16 � 1. Executive Summary: Dina is a pharmacist‚ with experience of 14 years in pharmaceutical
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Clarks Competitive Strategy | Business Dissertation This dissertation is about competitive strategy and how the author believes that the organisation ‘Clarks’ have used competitive analysis techniques to address the downfall in their profits‚ turn around sales and return to profitability. The dissertation will also look at attitudes towards Clarks during the last 4 or 5 years and whether recent increased marketing activity‚ during 2004 and 2005‚ has changed public perception of the brand. 1.1
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A Tale of Three Researchers What’s the difference between a good researcher and a great one? By Paul Smith 6 | Marketing research | w i n t e r 2 012 A s a director of consumer research at Procter & Gamble‚ and a 19-year veteran of the company‚ I’m often asked what makes the difference between a good consumer researcher and a great one. Usually the question comes from young researchers who want to progress rapidly in the company. Sometimes it comes from a manager who
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