TATA MOTORS “NANO” “THE ONE LAKH CAR THAT DRIVES ONE BILLION DREAMS”. MARKETING PROJECT SUBMITTED BY:- CONTENTS 1. Introduction 2. Idea generation 3. What makes Tata Nano so Global? 4. Marketing Mix 5. STP INTRODUCTION Tata Motors Limited (formerly TELCO‚ short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai‚ Maharashtra‚ India and a subsidiary
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Magazine‚ diversified services (Rahman‚ 2000). In the words of Islam (1993): “While the industry is stuck to the Bangladesh Bureau of Statistics. 2004. “Report of Financial Service Providers in Bangladesh”. 1. (April-Sep‚ 2004)‚ Journal of Service Research.
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expected to rise to 10% of GDP. TATA NANO: Overview TATA Nano is the cheapest car in the world. It is manufactured by TATA Motor Limited‚ the largest automobile company in India. Its chairman‚ Mr. Ratan Tata envisions that Tata Nano to become a “People’s car” which is affordable by almost everybody. Tata Nano is manufactured totally in India. Its assembled in its two factories atPantnagar and at Uttarakhand and also have a mother plant at Sanand Gujarat. What makes Nano so cheap? It has small and
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------------------------------------------------- Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano - for its launch and after its launch - ‚ a new version of ultra-low-cost cars produced by Tata Motors Ltd. for the India’s market. The Tata Nano aimed to revolutionize the India’s market. First‚ the goal of the Tata Nano was to be the smallest in order to be maneuverable‚ as the streets in India were extremely small and unsafe. At the same time‚ the Tata Nano had to be the most affordable
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展店與購地不順 (缺少合作夥伴與政商關係的幫助) 應用印度市場省思 1. 為減少社會反彈‚ 也可以大量雇用在地員工 (傳統零售的反彈) 2. 在地採購‚ 加強與農民還有供應商的合作關係 3. 和政府建立關係‚ 同時著眼物流系統的建立以符合India Supply Chain Council 的政策推行與期待. 1. 印度的核心家庭數量還有平均所得也開始有逐年上升的趨勢 2. 印度政治‚ 種族‚ 文化等複雜程度高於日本 2. Solutions to deal with market segments and customer needs (The answer for Q3) 總和上述對於進入印度市場可能產生的問題，我們認為在市場區隔和迎合消費者的部分，可由下列分析和建議策略來處理： 首先，由於印度的中產階級人口迅速的增加，促進印度的經濟，消費能力大增造成強勢的品牌銷售額增加，另一方面25歲以下人口佔了印度總人口數的50%，對於印度人來說，hypermarket的接受度是最高的，品牌量販店漸漸佔據一席之地，最重要的是食品的零售在印度是逐年的攀增以及branded
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Tata Nano Customer Satisfaction Research Proposal Name: - Samsudin Sherasiya Subject : - Research Methodology Roll No. : - 57 Division : - “A” Submitted by : - Parul Institute of Management & Research ABSTRACT The key to success of automobile industry lies not only in having good designed vehicles but also in being able to provide the customer with the level of service they desire. Satisfaction is crucial concern for both customers
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7/5/2011 | Tata Motors | “TATA NANO” in usa | Executive Summary This due-diligence report concludes our findings regarding the feasibility of implementing the Tata Nano‚ the world’s cheapest car‚ for expansion into the U.S. market. Taking into consideration the general environmental analysis‚ we have concluded that increasing oil prices and a stagnant economy have coupled to increase opportunities of market demand for vehicles that are; inexpensive‚ fuel-efficient and compact with very
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Summary About Tata Nano： - The Project was kept as a secret in the Tata Motors’R&D section and named PROJECT X3. - Started with its first plant in Singur‚ West Bengal from 2007 - Lead by Girish Wagh (General Manager‚ Tata Motors Ltd.) - Objective was to create very low cost transportation system with four wheels for the bottom line of Pyramid. - Used coopetition system (suppliers have to collaborate but simultaneously compete with each other) - Guaranteed long-term contracts for specific components
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That enable this survey to be more representative of the target market we choose to analyse. Gender 44% 56% male femal e General perception of Nano Thanks to this survey‚ we tried to get people’s perception about Nano on several parameters. These are given as under- ♣ Nano as a rural car: 60% Nano: a rural car? 54% 50% 40%
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TATA NANO SINGUR CASE TATA NANO SINGUR CASE INTRODUCTION: Tata Motors announced in 2006‚ that the Nano would be manufactured in Singur‚ West Bengal‚ helped in part by a forced acquisition and reuse of farmland by the West Bengal state government to entice Tata to build there. In May 2006‚ the West Bengal Government decided to acquire 997 acres (initially 1013 acres were asked for) for the Tata Motors small car factory in Singur of Hooghly district.Almost 6‚000 families‚ including many agricultural
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