women E. all of the above 2. A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____. A) market segment B) subculture C) ethnic group D) reference group E) subgroup Answer: B Page: 158 Difficulty: moderate 3. Many companies develop special marketing mixes for a segment of a larger culture whose members share distinguishing values and patterns of behavior. These segments are known as _____. A) subsegments
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prepared by ; KULWA MANG’’ANA +255715900190 MOSHI UNIVERSITY COLLEGE KILIMANJARO TOPIC : MOBILE BANKING IN TANZANIA TITLE : MOBILE BANKING AND INCOME POVERTY BACKGROUND TO THE PROBLEM The use of Mobile phone has spread in a very broad manner‚ becoming the first communications technology to have more users in developing countries like Tanzania. With mobile communications‚ mobile banking (M-Banking) has great potential for extending the provision of financial services to unbanked people
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There has been significant progress in many spheres‚ such as health‚ engineering‚ education and many others with the technological progress. Sometimes it is far away from positive influence many areas of our everyday life depend on computers and mobile devices and it distanced us from what is really important in life. People firstly created technology to make our life easier but in fact people are busier and busier these days. Spending all day sitting in front of the computer and lacking of sport
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Debt market India Debt market refers to the financial market where investors buy and sell debt securities‚ mostly in the form of bonds. These markets are important source of funds‚ especially in a developing economy like India. India debt market is one of the largest in Asia. Like all other countries‚ debt market in India is also considered a useful substitute to banking channels for finance. The most distinguishing feature of the debt instruments of Indian debt market is that the return is fixed
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for practical purposes. Dairy technology has been defined as that branch of dairy science‚ which deals with the processing of milk and the manufacture of milk products on an industrial scale. The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world. The dairy sector has developed through co-operatives in many parts of the State. During 1997-98‚ the State had 60 milk
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Towards Mobile Phone Services: A Case Studies On Airtel Prepared By: Md. Riad Shahriar Riaz Id. 1007029 Session: 2010-11 Registration No: MKT- 600081 Dept. Of Marketing Comilla University Supervised By: Dr. Mohammad Amzad Hossain Sarker Associate Professor & Chairman Dept. Of Marketing Faculty of Business Studies Comilla University Date Of Submission: 13th August‚ 2015 2 Student Declaration I do hereby declare that this internship report titled “Customer Attitude Towards Mobile Phone Services:
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Virgin mobile Failure in Indian Market Introduction Virgin‚ a leading branded venture capital organization‚ is one of the world’s most recognized and respected brands. Conceived in 1970 by Sir Richard Branson‚ the virgin group has gone on to grow very successful businesses in sectors ranging from mobile telephony‚ to transportation ‚travel‚financial services‚leisure‚music‚holidays‚publishing and retailing. Virgin has created more than 200 branded companies worldwide employing approximately 50000
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Case Study: Yes‚ Teens Love Their Mobile Phones! 1. Verizon can use the information obtained in multiple different way to further enhance their company. They could use the information collected on text messages to formulate plans that would benefit both the customers and the company. For the amount of text messages teenagers send and receive‚ Verizon can have a text message limit of a certain number of messages that would be free for the month. They could also use the calling information to
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Valuation of Stocks and Functioning of Indian Stock Market The work in this area can be classified into three broad strands: a) those dealing with functioning of securities markets and financial institutions operating in these markets‚ b) those pertaining to the investment decision making process of individuals‚ and c) empirical work on Indian stock markets. One of the early works on functioning of stock markets and financial institutions was by Simha‚ Hemalata and Balakrishnan (1979). Bhole (1982)
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GODREJ & BOYCE MANUFACTURING CO. LTD. SUMMER PROJECT ON: MARKET RESEARCH ANALYSIS FOR HOME FURNITURE SEGMENT SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES SUBMITTED BY: SHALINI II A – 44 SIMS (BATCH OF 2008-10) PNR No: 08020441050 Shalini.1086@gmail.com Market Research Analysis For Home Furniture Segment ACKNOWLEDGEMENT The completion of a report is never and can never be a unilateral effort. Through this sentence‚ I wish to make a modest effort to thank and express my gratitude to
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