Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited‚ a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new jobs for both within Disney and through other employment opportunities and was also estimated to generate economic benefits for Hong Kong. This report would include a comprehensive analysis of the company
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1.0 Introduction Hong Kong is one of the most important tourism destinations in the Pacific Asia region for its unique landscape and shopping convenience. According to statistics‚ a total number of 41921310 people visited Hong Kong in 2011‚ that is 16.4% more compared to 2010 (Hong Kong Tourism Board 2012).Total tourism expenditure was 263142.71 million HK dollars and shopping accounts for most of them because it is the main purpose for individual visitors (Hong Kong Tourism Board 2012). Therefore
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1. Company – Four Seasons Hotel Company History: Four Seasons Hotel‚ Inc is a Canadian-based international luxury‚ five-star hotel Management Company. It is one of the world’s most admired and successful luxury hotel chains‚ and has been named by Fortune consecutively for 16 years as one of “100 Best Companies to Work For” since 1998. The company was also awarded the “Best Business Hotel Chain Worldwide” by Business Traveller. Four Seasons Hotel was founded in the 1961 in Canada by Isadore Sharp
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Product 5 Yakult Hong Kong 5 Global Marketing Environment 6 Industry and Competitive Analysis 7 PEST analysis 8 Generic competitive strategy 11 SWOT-Yakult Honsha Co. Ltd 13 Strengths 13 Weaknesses 16 Opportunities 17 Threats 18 Entry Strategy 20 Introduction of Entry Strategies 20 Entry Strategy of YAKULT HONSHA CO. LTD. 24 Advantages of Entry with Wholly Owned Subsidiary in HONG KONG 25 Disadvantages of Entry with Wholly Owned Subsidiary in Hong Kong 27 Global Promotion
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International Marketing Written Report 1 Starbucks – A Coffee Kingdom How it comes to enter into the Hong Kong market? Content Introduction ......................................................................................................................................... 1 An introduction of Starbucks .............................................................................................................. 2 History...........................................................
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Challenges of Hong Kong Luxury Hotels Facing Nowadays Hong Kong‚ as a Special Administrative Region of China‚ is a popular destination for travelers from Mainland China and also other countries (Tasci‚ & Denizci‚ 2010). Tourism is one of the pillar industries of Hong Kong’s economy‚ and has made significant contribution in recent decades. One of the main elements of this rapidly growing industry is the hotel industry‚ which is also flourishing in Hong Kong with plenty of hotels for visitors. However
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FOUR SEASONS Overview of Management Trainee Training Plan [Roots - Twelve months] GOAL: The objective of the Management Training Program is to develop graduates of Hospitality Programs into strong operational managers at the hotel where they are placed. The program is designed to ease the transition from the academic environment into the hospitality industy Month 1: • • • • • Assigned to department where trainee will complete his/her initial training Introduced in the hotel as a Management Trainee
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The image of Hong Kong is well known as “shopper’s paradise” and “Pearl of the Orient”. Further‚ according to the International Market Research Study‚ it shows that the lack of new appeals in Hong Kong is a significant reason for it not being considered as a vacation destination. Therefore‚ it is necessary to expand the appeals of Hong Kong. Why not use our existing natural resources as tourist attractions? To maintain the competitiveness‚ Hong Kong should build up its own unique and special character
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. 1.What is the market segments targeted? Market segment targeted that the company create the different marketing campaign that will satisfy to the different customer’s need. Therefore‚ business should be flexible with their service or product for keeping changing their product to match with the customer’s need. So the market segmentation will be able to build the loyalty relationship that will motivate the customer to buy the product or service again. According to the video case‚ Marriott Corporation
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CHAPTER 2 McDonald’s in Hong Kong: Consumerism‚ Dietary Change‚ and the Rise of a Children’s Culture James L. Watson On a cold winter afternoon in 1969 my neighbor‚ Man Tsochuen‚ was happy to talk about something other than the weather. Over tea‚ Mr. Man continued the saga of his lineage ancestors who had settled in San Tin village‚ Hong Kong New Territories‚ over six centuries earlier. Local history was our regular topic of conversation that winter and the story had already filled several
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