weaknesses that Tata‚ as an internationally branded company‚ could potentially face. Tata motors wanted to compete in the Indian automotive industry by creating a form of transport that could carry up to 5 passengers. One of the requirements of the car was to provide an alternative to a traditionally used overloaded motorcycle which was unsafe. The main feature of the car was definitely its low sticker price‚ making it affordable for the growing middle class family in India. So‚ Tata Motors priced the
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GROWING AND CREATING A NEW MARKETThe Irish Dairy Market The Danone Way The origin of yogurt Did you know that yogurt was first sold in pharmacies as an aid to digestion? In 1919‚ the sight of so many children in Barcelona suffering from intestinal disorders surprised the entrepreneur Isaac Carasso.At the time he was very interested in the research of Metchnikoff‚ the 1909 Nobel Prize winner‚ on yogurt lactic acid bacteria. Carasso brought some bacterial ‘cultures’‚ from the Pasteur Institute in
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Tata Nano The Tata Nano is a small‚ affordable‚ rear-engine‚ four-passenger car aimed primarily at the Indian market. It was first presented by India’s Tata Motors at the 9th annual Auto Expo on January 10‚ 2008‚ at Pragati Maidan in New Delhi‚ India. The car was envisioned by‚ Ratan Tata‚ Chairman of the Tata Group and Tata Motors‚ who has described it as an eco-friendly "people’s car". The prefix "nano" derives from the Greek root ’nanos’‚ meaning dwarf. "Nano" also means "small" in Gujarati
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Tata Group Vishal Patel Saint Leo University Organizational Behaviour MBA 530 Craig S. Cleveland December 17‚ 2010 Tata Group Tata group of companies‚ it is said that there is Tata in every Indian’s life directly or indirectly. Tata group of companies is India’s largest conglomerate. Tata group is made up of 90 operating companies in seven different industries which makes it India’s largest conglomerate. Tata group was founded by Jamsetji Tata in 1868. The founder of the Tata
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tremendous sense of accomplishment. As head of the Commercial Vehicles Division within India’s giant Tata Motors‚ Kant had helped orchestrate the winning bid for Daewoo Commercial Vehicles (DWCV) after the South Korean government decided to auction off the failing company‚ accepting bids from many of the world’s leading auto makers in 2004. Winning the bid had by no means been a sure thing‚ and Tata had to overcome several obstacles along the way. Kant recalled a surprising conversation with a mid-level
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RATAN NAVAL TATA INTRODUCTION: Ratan Naval Tata‚ present chairman of Tata group was born on December 28‚ 1937‚ in Mumbai. He was born into the wealthy and famous Tata family. Ratan is the great grandson of Jamsedji Tata founder of Tata group. Rattan’s childhood was troubled‚ his parents separated in the mid-1940s. Ratan and his brother were raised by their grandmother. Ratan Tata owns 1% shares in Tata sons‚ the holding company of Tata group valuing his total personal wealth at approximately US
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Table of Contents Ratan Tata: Leading the Tata Group into 21st Century 2 Introduction 2 Case Question 1 3 How much of such a transformation can be attributed to one individual? Discuss the role of the leader in initiating and managing change. 3 Case Question 2 4 a) What advantages and disadvantages did the Group gain through the streamlining of businesses? 4 b) Do you think‚ as of 2009‚ the Group is still present in too many businesses? 4 Case Question 3 10 Critically discuss
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Eastern Europe‚ and the largest contribution to growth of auto markets in these countries will be the fast-growing small car segment. The increasing disposable income of the middle-class population is the key driver of small car markets in developing nations. However‚ in developed regions like the US and western Europe‚ stringent environmental standards are increasing the need for more fuel-efficient cars. Tata Motors Indian conglomerate Tata Group (www.tata.com) employs nearly 300‚000 people in 85 countries
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SYNOPSIS The case illustrates the opportunities‚ challenges and trade-offs involved in the design‚ prototyping and marketing of the Nano — the so-called people’s car — by Tata Motors Ltd. (TML)‚ a Tata Group company. The case takes place nine months after the company’s chairman‚ Ratan Tata‚ launched the Nano‚ on January 10‚ 2008‚ at the 9th Auto Expo in Pragati Maidan‚ an exhibition center in New Delhi‚ India. The case asks students to take the position of Ravi Kant‚
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Marketing Plan 1. Terms of Reference This is a detailed marketing plan for Benefit to increase market share in its existing market segment. In order to do this‚ the market and the company’s position in the current market will be analyzed and from this‚ a marketing plan will be developed and actions to be taken will be set. 2. Executive Summary This report will examine the company as it is now and identify it’s strengths and weaknesses. After setting out targets for the company‚ a strategy
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