Carsten B. Koppelmann Entrepreneurship Prof. Millan Restaurant Marketing Plan Carsten`s Classic Diner Plan Outline * 1.0 Marketing Vision * 2.0 Ideal Customer * 3.0 Remarkable Difference * 4.0 Core Strategy * 5.0 Product/Service Innovation * 6.0 Marketing Materials * 7.0 Web Plan * 8.0 Lead Generation Plan * 9.0 Lead Conversion Plan * 10.0 Service Experience * 11.0 Marketing Calendar * 12.0 Critical Numbers * 13.0 Marketing Training Game
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BUSINESS ORGANIZATION ------------------------------------ 5 II. SITE ANALYSIS a. LOCAL SITE EVALUATION ------------------------------------ 6 b. GENERAL S0ITE EVALUATION ------------------------------------ 6 III. MARKET ANALYSIS a. MARKET DESCRIPTION ------------------------------------ 7 b. MARKETING PROGRAM ------------------------------------ 8 IV. TECHNICAL ANALYSIS A. LABOR REQUIREMENTS ------------------------------------ 9 a1. ORGANIZATIONAL
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not available enough and is very limited. Promotion Promotion is one of the four Ps in the marketing strategy‚ together with Product‚ Place and Price. Promotion is an important part of hospitality industry‚ especially when penetrating new markets and making more customers. (Kotler‚ Armstrong and Wong as cited in Meljoum‚ 2002). According to Kotler‚ et al (2006)‚ promotion is defined as activities that communicate the product or service and its merits to target customers and persuade them to
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family households with two parents in the workforce‚ time to prepare food at home is limited. Consumers under time constraints are opting to eat outside in cafés and restaurants‚ with price-conscious consumers often turning to fast-food options such as mobile trucks and street stalls. Restaurant industry has four general segments according to the service customers receive: full service‚ quick service‚ eating and drinking place and retail host. Full service dining locations do not require any food
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requesting finical support to open a new restaurant at A.A around 5killo area This proposal is prepared for requesting financial support to open a new restaurant at Addis Ababa around 5killo which is private owned by 5 interested members of partnership. The aim of the proposal is to request finance support from different financing sectors to open the restaurant. As it is known to open any business‚ the main requirement is finance. Therefore‚ to open this restaurant partners can’t able to afford all the
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Restaurant Marketing Leadership Marketing Assignment #1 Instructions: Please read the McDonald’s Restaurant case study “We do it all for you”. For this assignment you will be evaluating McDonald’s Restaurants. • Based on the case and your current understanding‚ complete an assessment of the strengths and weaknesses of how McDonald’s manages the 7P’s (the Marketing Mix). • Discuss how McDonald’s management of the 7P’s has developed over time. • Discuss whether and how McDonald’s is
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Product Elements D NI S VS E The food in this branch was top notch and would certainly belong to the Jollibee branches of higher quality. Service was also quick and easily accessible. It does not stop in the counter as staff goes around the restaurant for them to attend to your needs as well. This is not too common in QSR’s that I’ve been to. 2) Price D NI S VS E Prices in this Jollibee branch were just enough to show for its quality. It can go as low as 39 pesos to around 150 pesos
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Case Study Pizza Hut‚ Inc Delivery Segment Analysis [pic] Presented to Professor Abhi Biswas By Group 4 Amit Huria Atif Sohel Chi-Lun Tseng Chao Liang Ching-Feng Chen Ilhan Ertan Kuo-yen Fu Nitin Vohra Nittala Kumar Sanjay Kukreti Yualdo Yudoprawiro MKT6301 Strategy Management Summer 2008 1. Introduction - 3 - 2. Nature of Demand - 3 - 3. Extent of Demand - 4 - 4. Nature of Competition - 5 - 5. Environmental Climate - 7 - 6. Stage of Product Life Cycle - 8 -
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CITY&GUILDS B2 - Vantage This test was composed by Célpont Foundation and downloaded from www.angolnyelvtanitas.hu . It is not an official CITY&GUILDS test‚ only very similar. You have 2 hours and 10 minutes to complete the paper. READING Part 1 Read the text and fill the gaps with the sentences A – H. Write the letter of the missing sentence in the box in the correct gap. There are two extra sentences you will not need. We all suspected that traffic jams were harmful. ______1______
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Favorite restaurant Describe the restaurant? What kind of food is offered in the restaurant? How often do you go to the restaurant? My favorite restaurant is Capri Eatings. The restaurant is really good. It is located in the downtown of Lahore and it is a very popular restaurant over there. The restaurant has a very beautiful interior and the moment we enter the restaurant the whole interior and atmosphere welcomes us. The restaurant is basically a Chinese restaurant and it has a huge area. There
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