Corporate objectives and strategy 5 2.0 Marketing audit 5 2.1 External Analysis – PESTLIED 5 2.2 Industrial and Market Analysis 7 2.3 Competitive Analysis 9 2.3.1 Direct competition 9 2.3.2 Indirect Competition 9 2.3.3 Critical Success Factors 9 2.4 Customer Analysis 10 2.4.1 Grey Market Customers 10 2.4.2 The business related travel. 11 2.4.3 The youth market (16-25). 11 2.4.4 The youth market (26-35). 11 2.5 Market Audit Conclusion – SWOT Analysis
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Co Exhibit A HOTEL CONTINENTAL INCOME STATEMENT For the Years 1987-1988 Revenues 1987 1988 Rooms P 1‚969‚722.18 P 2‚515‚575.96 Food P 4‚843‚486.42 P 5‚426‚843.98 Beverage P 637‚862.39 P 684‚983.02 Laundry P 23‚070.24 P 29‚175.00 Telephone P 147‚417.16 P 175‚163.14 Swimming Pool P 156‚718.28 P 182‚718.45 Other Income P 660‚336.83 P 842‚985.15 Total Revenue
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exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-based Segmentation Targeting | Scenario 2: Fashionista focus | Scenario 3: Fashionistas + Planners/Shoppers | Pros | * Mixed based audience. * Investment
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the right time to establish Rosewood as a corporate brand. A known corporate brand name will encourage hotel guests to stay at some of other Rosewood hotels. Rosewood wants to compete with the corporate and individual branded luxury hotels. As indivudual branded company‚ is is hard to compete with the corporate brands that benefit from cross-property usage. Their current strategy limits their market and objectives. They see the power of corporate branding‚ and Discuss the pros and cons of individual
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Hotel industry is a place often times visited by travelers and with a large number of population who love to rest and relax by lodging‚ taking reception in parties‚ anniversaries celebration‚ birthday‚ weeding‚ business meetings and seminars for they are looking for a nice and convenient location where they can hold the event By this hotels are mushrooming in the City. Hotel is first being establish in 1850’s the first hotel build in the Philippines name Hotel Del Oriente in Binondo Manila. the
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AIRBNB The hotel industry is a saturated industry that normally requires firms to maintain substantial overhead‚ substantial capital property‚ and brand reputation to successfully compete for fluctuating market shares. As a result‚ rivalry is high and there is little room for new entrants in the fiercely competitive and economically sensitive hotel industry. That being said‚ Airbnb has created a market that enables almost anyone who owns sleeping space to become a competitor to hotels and traditional
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1.1 BACKGROUND DESCRIPTION Hotel like any other business opens up socio-economic opportunities for both owner and customer An online hotel reservation system is a web based software that gives an easy opportunity for customers to book for all what is suitable for them before they lodge in to a hotel. The suitabilities include rooms‚ food‚ car rentals‚ car park‚ conference rooms‚ boutique etc. Hotel reservations systems‚ commonly known as a central reservation system (CRS) are a computerized system
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Recruitment of a Star If you were Stephen Conner‚ who would you hire‚ and why? In the case study of “Recruitment of a star” there are four candidates for the job offered by Stephen Conner. They are Gerald Baum‚ David Hughes‚ Sonia Meetha and Seth Horkum. Among all‚ my choice is Seth Horkum. There were several positive aspect which made him my first option such as his time management (being at interview before the schedule)‚ his prior experience with PowerChip company (Upcoming client for RSH)‚ his
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European Union Lot 12: Hotels and restaurants Executive summary Submitted to the European Commission; Employment‚ Social Affairs and Equal Opportunities DG April 2009 Executive Summary Main economic and employment trends The Hotels and restaurants sector is a highly labour intensive service sector employing nearly nine million persons across the EU. A large part of the sector is closely linked to the dynamics of the tourism economy; in terms of turnover the Hotels and restaurants sector
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finally. Unfortunately‚ when we off the plane‚ Paris got strong rain and rainstorm and the guide told to us that’s very dangerous for us to continue our travel plan‚ the thing we could do just delete all the planning. He took us to the hotel which just have one star and which is near the Paris Airport. I wanted to complain about the room‚ the walls were damp‚ all the things in our room were with dust. I could not image that how I would live in that terrible room for whole night. The double bed was
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