Southwest Airlines Executive Summary “The U.S. airline industry had lost money in 14 of the 28 years from 1980 through 2007‚ with combined annual losses exceeding combined annual profits by $15 billion. Yet in July 2008‚ Southwest reported record quarterly revenues‚ its 69th consecutive quarter of profitability‚ rising passenger traffic on its flights‚ and a record load factor.”5 With a brilliant strategy of ‘low cost/low fare/no frills’ Rollin King‚ along with Herb Kelleher‚ launched the
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Introduction Malindo Air is an airline based in Malaysia. It is a joint venture between National Aerospace and Defence Industries (NADI) (51%) of Malaysia and Lion Air of Indonesia (49%). The name "Malindo" came from the names of respective countries: Malaysia and Indonesia. Malindo Air planned to start operation on 1 May 2013 from the new KLIA2 terminal initially. However‚ Malindo Air has brought forward the launch date to mid-March 2013 with domestic destinations. The airline only operates Economy and
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ASSIGNMENT | SINGAPORE AIRLINES | TEAM MEMBERS: | FANNI LIGABRIEL LOWLAKSHA MEHTALOW SEOW PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | | 3.1 SEGMENTATION | 10 | | 3
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external analysis. First was decided what the company will sell in order to positionate their selves in the customers mind. The Company in order to succeed they need to sell in the background of the product emotions‚ stories which are crucial nowadays‚ having a ‘renaissance society’. In the second step the information about the market were collected to have a better insight about the segments that can be made and also to understand which economic elements can affect the company. Segmentation In order
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FIVE of the following 1. What is consumer Behavior? Explain briefly the various factors influencing consumer behavior taking example of any consumer durable of your choice? 2. Distinguish between Market Segmentation and Product Differentiation? Describe the bases that you will use in segmenting the market for the following products: a) Hair dryer b) Low calorie sweetener 3. Write notes on:- a) Marketing Research as a toll of decision making b) Functions of Packaging c) Stages in new product
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Ansoff matrix presents the product and market choices available to an organisation. The Ansoff matrix is also referred to as the market/product matrix in some texts. Some texts refer to the market options matrix‚ which involves examining the options available to the organisation from a broader perspective. The market options matrix is different from Ansoff matrix in the sense that it not only presents the options of launching new products and moving into new markets‚ but also involves exploration of possibilities
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Operations Southwest Airlines operates as a major passenger airline that provides scheduled air transportation in the United States and near international markets (southwest.com). In addition‚ at December 31‚ 2016‚ South West functioned with a total of 723 Boeing‚ 737 aircraft and 101 destination in 40 states‚ the Commonwealth of Puerto Rico‚ and eight near International countries such as Mexico‚ Jamaica‚ The Bahamas‚ Aruba‚ The Dominican Republic‚ Costa Rica‚ and Cuba (Nasdaq.com). Southwest
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! NAME : SURYA KORITALA COURSE CODE : ILT101-81 SECTION : EET SEMESTER : VIII INSTRUCTORS NAME : YELENA RUDINSKAYA TITLE : SWOT ANALYSIS OF LUFTHANSA AIRLINES ! ! ! ! ! ! ! ! ! ! ! ! Page 1 ! SURYA KORITALA ! HISTORY Lufthansa‚ Its is the second largest airline industry in Europe and its been established in 1926. The name lufthansa came from the two dutch companies which has been merged together and formed a name in 1933. As in
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International Airlines Introduction Regarded as the national symbol and icon‚ Singapore Airlines is also the national carrier of Singapore. Living up to their vision‚ “ To position the airline for continued growth in a globalizing industry while maintaining the airline’s loss free record”‚ for the past 43 years‚ it is now one of the world’s most largest and successful airline industry. Singapore Airlines is majority-owned by the Singapore government followed by Temasek Holdings. It has 3 airline subsidiaries
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FOCUSING MARKETING STRATEGY WITH SEGMENTATION AND POSITIONING Understanding Markets Strategy planning to narrow down the process - understand your customers Identify the market based on the marketing mix - 4 Ps Don’t just focus on the product‚ e.g.‚ Hallmark sells more than just greeting cards Generic markets: market with similar needs and sellers offering diverse to satisfy those needs Product market: market with very similar needs and sellers offering various close substitute ways of satisfying
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