satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun‚ Wong* and Ghazali‚ Musa Faculty of Business and Accountancy‚ University of Malaya‚ 50603 Kuala Lumpur‚ Malaysia. Accepted 23 March‚ 2011 Brand is crucial in differentiating the superiority of products or services over others. This is an exploratory study examining the differences in brand satisfaction between Malaysian Airlines (full service airlines) and Air Asia (low cost airlines) in Malaysia.
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Case Analysis of American Airlines In an attempt to generally identify the airlines and travel industry this analysis will examine the "key players" in these industries. Whenever we think of the airline industry by definition the key players in this industry include commercial/private airline companies‚ employees‚ aircraft manufacturers‚ customers/consumers of flight service‚ travel agencies and government entities responsible for regulation of the industry. Currently the airline industry as
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BUSINESS COURSEWORK 1: The US Airline Industry in 2004 Sommaire Introduction 3 I. The External Analysis 3 1 The macro-environment 3 2 The micro-environment 5 II. The Internal Analysis 7 1. SWOT analysis 7 III. The Strategic choices 9 1. The Bowman’s strategy clock 9 Introduction The US Airlines market experiences ups and downs‚ and different phases; for example the period of regulation up until 1978 and the period of deregulation. The US civil airline was created in 1920‚ but
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JetBlue Airlines Strategic Management Case Analysis Introduction to the Company History of the Firm JetBlue was established in 1999‚ and was the third airline start-up for founder and CEO David Neeleman. Neeleman managed to gather $130 million‚ the most ever raised for a start-up airline‚ from investors that included Chase Capital and financier George Soros. With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV‚ a first in the industry. In 2004 the
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SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas‚ Houston and San Antonio (Brief History‚ 2009). 38 years later‚ Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet‚ 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses
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the influence of target market for the services which the subway offers to its market. Here many variables influence the market segmentation for “sub of the day”. Coming to the segmentation strategy it is essential to know what the customer is considering from the services provided by the subway. The segmentation strategies can be described more effectively in many different variables which results in the marketing segmentation‚ there are different forms of segmentations available like the democratic
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Analysis of the Airline Industry Parameters of the Industry American Airlines is a subsidiary of AMR Corporation and one of the leading airlines in the U.S. It has two subsidiaries‚ that is American Eagle and American Connection. It is the second largest airline in the world based on revenues used in its operation‚ its size of fleet and miles covered in passenger transport. It has an extensive operation of both domestic and international flights in North America‚ Latin America‚ Europe‚ Asia and
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What are the benefits for foreign firms to cross list in the US markets? Do the benefits remain after the SOX? Do you think the benefits would remain unchanged after the worldwide adoption of IFRS? Foreign companies are always looking for a new country to plant a flag and expand their global market place. One of the ways that they do this in the business world is through a process called cross listing. This practice allows a company owned and operated in Country A to list their company in Country
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A STRATEGIC ANALYSIS REPORT [pic] Content 1. Executive Summary 3 2. PESTEL Analysis 4 Political 4 Economic 4 Social 4 Technology 4 Legal 4 Environmental 5 3. SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 6 Threats 6 4. Competitive Analysis 7 a. History and competition/joint ventures 7 b. Industry size‚ routes‚ hubs and passenger numbers 9 5. Financial data 2008 14 6. Jetstar 15 New Mission Statement 15 New Value Statement
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Kingdom. It is the world’s second largest company by 2011 revenues and one of the six oil and gas "supermajors". Shell is also one of the world’s most valuable companies. Shell is vertically integrated and is active in every area of the oil and gas industry‚ including exploration and production‚ refining‚ distribution and marketing‚ petrochemicals‚ power generation and trading. It also has major renewable energy activities‚ including in bio-fuels‚ hydrogen‚ solar and wind power. It has operations in
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